Way back when, years before Tim Berners-Lee put a user-friendly face on the internet, I distinctly remember the criticism USA Today faced when it launched: the color photography, the short articles, and those big infographics. That’s journalism? Do the editors have no faith in America’s ability to read? Well, sure enough, even the venerable New […]
If you’ve been following recent trends in B2B demand generation, you know there’s an explosion happening right now in marketing technology—also known by its portmanteau “martech.” Marketers are employing an arsenal of sophisticated tools and techniques to engage with their target audiences and deliver increasingly personalized experiences across a variety of touchpoints. Slight problem: Marketers […]
Ten years ago, when people referred to “content” they meant words. Most of the digital work we did at Tendo back then focused on words; images and graphics were secondary. Today, nothing could be further from the truth—both in the work we do and the digital content we see every day. But why? Turns out […]
B2B buyers like infographics. According to Eccolo Media, 49 percent of B2B technology buyers ranked infographics as “very or extremely” influential in the technology purchase process. A 2014 Demand Gen survey also reported that aside from blog posts, B2B buyers are more likely to share infographics on social media than any other content type.
The infographic is dead; or if not dead, it’s going extinct. At least according to Fast Company.
The most important goal of a B2B blog post is to resonate and satisfy the informational needs of your audience. But for a post to resonate, it has to be seen. The sheer volume of information available to your audience, though, makes getting seen incredibly difficult. It boils down to attention economics—a numbers game. In today’s age of blog overload, how do you get yours to stand out?
The infographic used to be a supplement to the story—a bar graph in an especially dry Economist article, a pie chart in a corporate white paper. Somewhere in the last couple of years, the once-humble infographic has mutated to become the story itself. Everywhere you look, websites are featuring infographics that are the info equivalent […]