Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints. However, does that mean a company should or needs to respond to every customer Facebook post and tweet? A recent eMarketer article suggests no, companies “don’t need to respond to every ounce of negative buzz.” The article suggests letting other customers (or brand advocates) address some of the problems.
The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.
Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.
We all want our content to be read and shared, but in today’s oversaturated world, it can be difficult to break through the noise. While there’s no tried-and-true recipe for success, you can learn a lot from articles that have gone viral, garnering thousands of views and social media shares. Here we take a look […]
Social media constantly evolves. Keeping up with platform updates and social trends can be a full-time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the […]
If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.
It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them.
Working daily in social media, I know how rewarding—and frustrating—it can be. New products and features are released on an almost daily basis, and networks push so many updates that it’s nearly impossible to be fully caught up on social media. Social media strategists need to be aware of these changes and understand how they impact client recommendations.
Social media is in a constant state of evolution and growth. Every day there are 500 million Tweets, 4.75 billion items shared on Facebook, and more than 80 million photos uploaded to Instagram. Faced with such a deluge of content, it’s easy to feel like your voice can’t be heard, or is a drop in the social media ocean. But when you do it right, social media can be the most effective way to connect with your target audience.