Visual content dominates the social media landscape. Stand out and connect with your audience by conveying your brand through images. What is a social media snapshot? Social media snapshots are visual elements designed to accompany and expand upon social content. You’ve seen these on every social channel—photos paired with text posts to support and […]
Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
Increasingly, companies are turning to social media channels like Twitter to address customer service issues. As a real-time customer touch point, social networks provide a great opportunity to keep a current customer loyal or win over prospective customers by responding quickly to their questions and complaints. However, does that mean a company should or needs to respond to every customer Facebook post and tweet? A recent eMarketer article suggests no, companies “don’t need to respond to every ounce of negative buzz.” The article suggests letting other customers (or brand advocates) address some of the problems.
The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.
Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.
We all want our content to be read and shared, but in today’s oversaturated world, it can be difficult to break through the noise. While there’s no tried-and-true recipe for success, you can learn a lot from articles that have gone viral, garnering thousands of views and social media shares. Here we take a look […]