# Tendo Communications: B2B Content Marketing \& Strategy Agency

> Work with Tendo, a top B2B content agency\. We plan, create, and optimize digital content experiences—and we know how to get results\. Explore our services\.

Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Personalization](https://tendocom.com/user-experience-services/personalization/): Serve up and scale personalized content experiences that deepen customer relationships and boost ROI\.
- [Home](https://tendocom.com/)
- [Personas \& Journey Mapping](https://tendocom.com/content-strategy-and-planning-services/personas-and-journey-mapping/)
- [Careers](https://tendocom.com/company/careers/)
- [Thought Leadership](https://tendocom.com/thought-leadership/)

## CM Tooltip Glossary Pro
- [Prompt Engineering](https://tendocom.com/glossary/prompt-engineering/)
- [Zero\-Party Data](https://tendocom.com/glossary/zero-party-data/)
- [Microcopy](https://tendocom.com/glossary/microcopy/)
- [UX Writing](https://tendocom.com/glossary/ux-writing/)
- [Thought Leadership Content](https://tendocom.com/glossary/thought-leadership-content/)

## Case Studies
- [Content Migration \& Acquisition Support for Keysight Technologies](https://tendocom.com/case-studies/keysight-technologies-content-migration-and-acquisition-support/): Tendo seamlessly integrated content from acquired companies to fit the Keysight Technologies story\.
- [VMware Executes Massive Content Migration with Tendo](https://tendocom.com/case-studies/vmware-broadcom-content-migration/): VMware tapped Tendo to migrate nearly 3,000 pages to a new CMS\. Tendo completed a seamless migration in just six months\.
- [Modernized Web Design and Visual Language for Alterna Savings](https://tendocom.com/case-studies/modernized-web-design-and-visual-language-for-alterna-savings/): Tendo revamped Alterna Savings' digital platform with a modern website design, enhancing user experience and accessibility\.
- [Elevating the Digital Content Experience for Okta](https://tendocom.com/case-studies/elevating-the-digital-content-experience-for-okta/): Tendo assessed Okta’s content maturity and conducted rigorous research to craft a content strategy roadmap that brought Okta’s vision to life\.
- [Personas and Messaging to Drive Customer Acquisition for Rain Bird](https://tendocom.com/case-studies/personas-and-messaging-to-drive-customer-acquisition-for-rain-bird/): Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search\-optimized content creation\.

## Thought Leadership
- [Create B2B Editorial Themes \(Not Content Pillars\) in 2025](https://tendocom.com/thought-leadership/create-b2b-editorial-themes-not-content-pillars-in-2025/)
- [The Personalization Maturity Model: What It Takes to Reach Adaptive Personalization](https://tendocom.com/thought-leadership/personalization-maturity-model/)
- [Assess Your Organization’s Content Maturity](https://tendocom.com/thought-leadership/assess-your-organizations-content-maturity/)
- [Why Most Enterprise Content Migrations Fail](https://tendocom.com/thought-leadership/why-most-enterprise-content-migrations-fail/): Large\-scale content migrations fail without the right strategy\. Tendo shares hard\-won lessons to help enterprise teams avoid the most costly pitfalls\. 
- [From Pages to Structured Content: How to Get the Most Out of Your Headless CMS](https://tendocom.com/thought-leadership/from-pages-to-structured-content-how-to-get-the-most-out-of-your-headless-cms/): Too many teams use headless CMS like a page builder\. Structured content modeling is what unlocks multichannel distribution and AI readiness\.

## Questions
- [7\. How developed are your design system and content models for guiding content creation and organization?](https://tendocom.com/questions/how-developed-are-your-design-system-and-content-models-for-guiding-content-creation-and-organization/)
- [3\. How do you ensure your content reaches the right people in the right way?](https://tendocom.com/questions/how-do-you-ensure-your-content-reaches-the-right-people-in-the-right/)
- [10\. Do you have a measurement plan that will help you understand if key content goals and KPIs are being met?](https://tendocom.com/questions/do-you-have-a-measurement-plan-that-will-help-you-understand-if-key-content-goals-and-kpis-are-being-met/)
- [9\. Do you test your content with key audiences and incorporate feedback in the content planning process?](https://tendocom.com/questions/do-you-test-your-content-with-key-audiences-and-incorporate-feedback-in-the-content-planning-process/)
- [8\. How do you structure your content for use across multiple platforms and formats? ](https://tendocom.com/questions/how-do-you-structure-your-content-for-use-across-multiple-platforms-and-formats/)

## Taxonomies
- [Content Type](https://tendocom.com/taxonomies/content-type/)
- [Informational](https://tendocom.com/taxonomies/content-intent/informational/)
- [HTML](https://tendocom.com/taxonomies/content-format/html/)
- [Content Format](https://tendocom.com/taxonomies/content-format/)
- [Content Intent](https://tendocom.com/taxonomies/content-intent/)

## Steps
- [Strategy](https://tendocom.com/steps/strategy-and-planning/)
- [Content Creation](https://tendocom.com/steps/content-creation/)
- [Content Architecture](https://tendocom.com/steps/content-architecture/)
- [Operations](https://tendocom.com/steps/content-operations/)
- [Optimization](https://tendocom.com/steps/content-optimization/)

## Optional
- [Sitemap index](https://tendocom.com/sitemap_index.xml)