We all want our content to be read and shared, but in today’s oversaturated world, it can be difficult to break through the noise. While there’s no tried-and-true recipe for success, you can learn a lot from articles that have gone viral, garnering thousands of views and social media shares. Here we take a look […]
If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.
Earlier this spring I covered the annual conference and trade show for one of our large tech clients. And when I say “cover,” I mean good, old-fashioned news reporting. I served as the writer for our client’s blog, which supported the event. I spent hours each day running up and down the trade show halls, interviewing employees, crisscrossing the show floor, and sitting in on keynote speeches. It made me a bit nostalgic for my old newspaper days.
In an age when the average smartphone user reportedly has an attention span less than that of a goldfish, you might think that the shorter a piece of content is, the more likely it is to engage its intended audience. While there is definitely a case to be made for brevity, long-form content also deserves a place in your content mix.
My colleague, Andrea, won Super Bowl tickets by participating in a contest on Twitter sponsored by the Bay Area Super Bowl host committee. I know, incredible luck, right? This got me thinking about how companies encourage user input to increase engagement.
The most important goal of a B2B blog post is to resonate and satisfy the informational needs of your audience. But for a post to resonate, it has to be seen. The sheer volume of information available to your audience, though, makes getting seen incredibly difficult. It boils down to attention economics—a numbers game. In today’s age of blog overload, how do you get yours to stand out?
So you’ve gotten your company’s Facebook page up and running (and have the “likes” to prove it), you tweet your heart out, connect on LinkedIn, and even dabble in Pinterest.
You’re no longer a social media novice, that’s for sure. So what’s next? Continue on the trajectory to social media success by stepping up your engagement with the following five tips. You’ll be an expert in no time.
1) Establish the voice of your customer. This comes down to something we talk about often at Tendo: knowing your audience, which means knowing both your present and future customers. Speaking to your customers is important (after all, social media is all about online interaction), but so is listening. Don’t just talk at your customers, hear what they’re saying and engage them the way they want to be engaged.