This summer, the 2016 Summer Olympics in Rio gave us a reprieve from the nonstop election coverage. Anyone at Tendo can tell you I am a huge fan of the Olympic Games. I love that citizens of the world unite behind their flags and their athletes. I love that the best of the best battle […]
So you want to produce a video. Should you go with live action or animation? It’s a conundrum many B2B marketers face. And in all fairness, it’s understandable. Both types of video allow you to compose moving images and sound to create an engaging, multisensory experience for your audience. As a result, they can […]
In its annual survey on the state of content marketing, the Content Marketing Institute asks B2B marketers about their top challenges. Consistently, survey respondents report that finding quality content is a top challenge (the 2016 survey lists engaging content as a challenge faced by 60% of B2B marketers). We set out to ask respected marketing […]
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge and skills that make your organization run. Add in a bit of structure to channel this thought leadership online and you have the ingredients of an internal influencer program. An internal influencer program targets thought […]
As every marketer knows, standing out amidst the daily deluge of B2B content is a nonstop struggle. One way to overcome that hurdle is to augment your usual social, email, and campaign collateral with a new channel. Podcasts are a great way to offer customers in the awareness and consideration stage a chance to learn […]
William Faulkner coined a literary expression that all content creators should know: “In writing, you must kill all your darlings.” Eliminating cherished but unnecessary words and phrases is essential to good writing. Faulkner’s advice may sound morbid, but it is spot-on for any writer, from novelists to B2B marketers.