The much-anticipated Apple Watch has arrived at last, and though early reviews have been mixed, many publishers have been eagerly trumpeting plans to produce content specifically for the wearable. The New York Times announced plans for one-sentence stories and The Guardian announced its own watch-sized offering called “Moments.” These are but two of the publishers rushing to adapt content for the latest Apple form factor, a move that looks like 2010 all over again. Yet in merely re-sizing content for the watch face, content providers risk missing a huge opportunity.
The most important goal of a B2B blog post is to resonate and satisfy the informational needs of your audience. But for a post to resonate, it has to be seen. The sheer volume of information available to your audience, though, makes getting seen incredibly difficult. It boils down to attention economics—a numbers game. In today’s age of blog overload, how do you get yours to stand out?
2014 brought another year of hyper-viral Web videos that racked up millions of views. We looked at five of the most watched to see how they generated so many views and shares.