So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that in 2016, 86% of B2C marketers had used the tactic, 94% of whom found it effective. Stats on B2B adoption of influencer marketing, however, are harder to come by. Does this mean that influencer marketing […]
William Faulkner coined a literary expression that all content creators should know: “In writing, you must kill all your darlings.” Eliminating cherished but unnecessary words and phrases is essential to good writing. Faulkner’s advice may sound morbid, but it is spot-on for any writer, from novelists to B2B marketers.
As Salesforce’s chief digital evangelist put it, “Video has gone mainstream for B2B marketers and switched from a nice-to-have to an absolute must.” Simply having a generic video for your product or service is not enough. Videos—like all assets—are only as good as they are relevant and helpful. People want to see the most useful […]
What happens after a video shoot often makes the difference between a decent video and a great one. And by after, I mean post-production. This is when you actually build and shape your story and add the graphics and music that make your video stand out. No matter the size of your project, it’s crucial to always plan the time and resources for post-production. If you don’t, you put the quality and value of your work at risk.