Ever wonder why an IKEA store is designed the way it is? And why people so often leave with more items than initially planned? Yes, they’re intimately related. The world’s largest furniture retailer has carefully curated one of the most immersive and innovative customer experiences in modern business. It all works together: the meandering showroom […]
Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will spawn hundred-billion dollar companies. Is voice marketing really the next big thing or the next big nothing? (See VR or wearables predictions from just a couple of years ago.) As a content marketer, you may […]
The efficacy of traditional outbound marketing channels—such as print advertisement, radio ads, and TV commercials—is in decline. As a result, savvy B2B marketers have turned to inbound tactics like content marketing and opt-in email marketing to provide customers with compelling, relevant, valuable content. But the question is: How do you know if your content is […]
Meet Lindy Roux, the latest addition to Tendo’s content strategy/leadership team. A 20-year marketing veteran, Lindy has worked extensively for digital integrators, bringing the content and UX strategy behind various marketing tools to her clients. She’s infamous for her “lock-ins,” where she’ll put a technologist, a UX designer, and a content strategist in a room […]
Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with sophisticated content marketing machines. Whether we’re helping them optimize an existing campaign or start a new one from scratch, we’ve found that there are a few shared traits that help us help them. Like most […]