Voice assistants are quickly becoming a fixture in consumers’ daily digital interactions. Experts, including Gary Vaynerchuk, predict voice-driven platforms will spawn hundred-billion dollar companies. Is voice marketing really the next big thing or the next big nothing? (See VR or wearables predictions from just a couple of years ago.) As a content marketer, you may […]
The efficacy of traditional outbound marketing channels—such as print advertisement, radio ads, and TV commercials—is in decline. As a result, savvy B2B marketers have turned to inbound tactics like content marketing and opt-in email marketing to provide customers with compelling, relevant, valuable content. But the question is: How do you know if your content is […]
Meet Lindy Roux, the latest addition to Tendo’s content strategy/leadership team. A 20-year marketing veteran, Lindy has worked extensively for digital integrators, bringing the content and UX strategy behind various marketing tools to her clients. She’s infamous for her “lock-ins,” where she’ll put a technologist, a UX designer, and a content strategist in a room […]
Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with sophisticated content marketing machines. Whether we’re helping them optimize an existing campaign or start a new one from scratch, we’ve found that there are a few shared traits that help us help them. Like most […]
Content marketers are in the business of attention economics. The content the audience sees and engages with must be relevant or of interest. But due to the ubiquity of information today, if content is to stand out it has to be both.
What makes content interesting can directly or indirectly be attributed to hype. Yet the term “hype” is pejorative. As a noun, its consequences are negative or neutral. As a verb, it connotes carnival barking. At Tendo, however, we believe hype gets a bad rap. In fact, we believe it has the ability to leave an indelible impression on your audience. If done well—not as self-promotion—hype will not only engage your audience but help your message endure and prevail.