Meet Lindy Roux, the latest addition to Tendo’s content strategy/leadership team. A 20-year marketing veteran, Lindy has worked extensively for digital integrators, bringing the content and UX strategy behind various marketing tools to her clients. She’s infamous for her “lock-ins,” where she’ll put a technologist, a UX designer, and a content strategist in a room […]
If you’re involved in B2B demand generation, the concept of lead nurturing should be old hat: migrating leads to a desired objective, most commonly conversion to sale. With the proliferation of marketing automation tools, ABM, and AI, marketers now have a growing portfolio of options to evolve their nurturing initiatives. However, in a recent survey […]
We’ve all seen personas like this: Bob, a VP of marketing, is in his forties and married. He has a staff of twenty that reports to him. Would this information help you create meaningful communications that would move “Bob” further along the sales cycle? Probably not. Without an anchor in audience insights, marketers are flying […]
We were in a client meeting when one of those content “lightbulb” moments happened. We’d been having a discussion about email nurture campaign strategy. The discussion turned to which content assets were most (and least) successful in driving engagement and movement through the sales funnel. The CMO turned to her team and asked, “Can you […]
Participating in event marketing can be a pretty big deal, whether you’re joining an event as an exhibitor or putting on an event of your own. It requires time, resources, and often a substantial budget. But according to the EventTrack 2015 survey, most marketers consider the investment worthwhile. In fact, 48 percent of brands realize ROI between 3:1 and 5:1, and 29 percent report a 10:1 return on their event marketing investments.