Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
Content marketers are in the business of attention economics. The content the audience sees and engages with must be relevant or of interest. But due to the ubiquity of information today, if content is to stand out it has to be both.
What makes content interesting can directly or indirectly be attributed to hype. Yet the term “hype” is pejorative. As a noun, its consequences are negative or neutral. As a verb, it connotes carnival barking. At Tendo, however, we believe hype gets a bad rap. In fact, we believe it has the ability to leave an indelible impression on your audience. If done well—not as self-promotion—hype will not only engage your audience but help your message endure and prevail.
The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.
Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.
If you spend an entire first date talking about yourself, you likely won’t have a second date. The content marketing world is no different. You won’t continue to court a potential customer if your company talks endlessly about its products and services right out of the gate. To develop strong customer relationships, companies need to find out who their customers are, demonstrate an understanding of their pain points, and share appealing content at the right time.
It doesn’t take a rocket scientist to craft an innovative event marketing strategy, but it turns out that we can learn a thing or two from them.
Participating in event marketing can be a pretty big deal, whether you’re joining an event as an exhibitor or putting on an event of your own. It requires time, resources, and often a substantial budget. But according to the EventTrack 2015 survey, most marketers consider the investment worthwhile. In fact, 48 percent of brands realize ROI between 3:1 and 5:1, and 29 percent report a 10:1 return on their event marketing investments.