Way back when, years before Tim Berners-Lee put a user-friendly face on the internet, I distinctly remember the criticism USA Today faced when it launched: the color photography, the short articles, and those big infographics. That’s journalism? Do the editors have no faith in America’s ability to read? Well, sure enough, even the venerable New […]
Artists create to inspire. Builders create for function. In the world of B2B marketing, we create for engagement. We want people to download, share, subscribe—to interact not only with what we’ve created, but also with all its supporting materials. When it comes to B2B video, marketers want viewers to know “there’s more where that came […]
Reaching and engaging an audience remains the biggest challenge for marketers. In a landscape with an ever-increasing number of channels, devices, and other distractions, the task has become tougher than ever. That’s why it’s critical to look for innovative ways to make your content more compelling to your audience. Interactive content can help.
The infographic used to be a supplement to the story—a bar graph in an especially dry Economist article, a pie chart in a corporate white paper. Somewhere in the last couple of years, the once-humble infographic has mutated to become the story itself. Everywhere you look, websites are featuring infographics that are the info equivalent […]