Did you know event planning ranked as the fifth most stressful job of 2015? Coordinating a large industry event is high stakes, fast paced, and unpredictable. Wouldn’t it be rewarding if, after all that hard work, you had proof that your event was making an impact?
I spend the bulk of my time managing LinkedIn company pages for two drastically different clients: one is a boutique branding consultancy, and the other is one of the largest tech companies in the world. Although the size of these organizations differ greatly, I still approach them with the same principles in mind.
At Tendo, we work with a range of clients—from companies just dipping their toes into content marketing to enterprises with sophisticated content marketing machines. Whether we’re helping them optimize an existing campaign or start a new one from scratch, we’ve found that there are a few shared traits that help us help them. Like most […]
Hewlett Packard Enterprise Software Services had a secret weapon lurking in its midst. Deployed strategically, it could open the door to an untapped pipeline of new business. And it was hidden in plain sight. What was it? The company’s own people. But, as we’ve written about before, employees are often an untapped resource. HPE consultants […]
The use of hashtags has evolved past adding a simple “#” before keywords in your social media message. Event marketers are now taking the time to plan a hashtag strategy before an event, resulting in a much stronger and effective social media campaign.
Social media hashtags are used to optimize content and increase engagement across social media channels. When used correctly, a good hashtag can help highlight a subject or categorize messages around an event. When used incorrectly, a hashtag can confuse an audience or result in content that looks like spam.
Influencer marketing has become a buzz term as B2B marketers try to cut through the clutter and reach key audiences. But reaching influencers—and growing a stable of in-house thought leaders who can act as industry influencers—remains a challenge. Josh Buckley is senior director of marketing and communications at PTC, a global technology provider of the […]
We all want our content to be read and shared, but in today’s oversaturated world, it can be difficult to break through the noise. While there’s no tried-and-true recipe for success, you can learn a lot from articles that have gone viral, garnering thousands of views and social media shares. Here we take a look […]
Social media constantly evolves. Keeping up with platform updates and social trends can be a full-time job. Our Social & Influencer Strategy team at Tendo stays on trend by monitoring social media channels and gathering new information and tips. One truth we’ve observed is that attaching an image to a tweet increases engagement, and the […]