No matter what the task is—creating an editorial calendar, tracking site metrics, auditing content, or planning a migration—here at Tendo we always start with the data. How much content do you have? Where is it? How much traffic? There are scores of data points available, and with the growth of self-service analytics and business intelligence […]
According to Forbes, humans develop initial impressions of each other in just seven seconds. Should we approach or avoid that person? Are they trustworthy, competent, likeable? We make all these evaluations at lightning speed. When it comes to a website, our brains work even faster. A study in Behaviour & Information Technology found that it takes .05 seconds for us to form an opinion. So just like meeting someone for the first time, when it comes to your website, you better knock the socks off of people—and you have less than a second to do it!
In an age when the average smartphone user reportedly has an attention span less than that of a goldfish, you might think that the shorter a piece of content is, the more likely it is to engage its intended audience. While there is definitely a case to be made for brevity, long-form content also deserves a place in your content mix.