People have been doing content strategy since before it had a formal name. But over the past decade, the field of content strategy has gained a lot of traction. Executives are beginning to (finally) understand the importance of content, and are putting more money and resources into building teams. We no longer need to shout […]
According to Forbes, humans develop initial impressions of each other in just seven seconds. Should we approach or avoid that person? Are they trustworthy, competent, likeable? We make all these evaluations at lightning speed. When it comes to a website, our brains work even faster. A study in Behaviour & Information Technology found that it takes .05 seconds for us to form an opinion. So just like meeting someone for the first time, when it comes to your website, you better knock the socks off of people—and you have less than a second to do it!