UX and Content: The Ultimate Recipe for a Great Experience | The B2B Content Experience Podcast


You’ve heard of content and you’ve heard of UX/UI, but what about a marriage of both? Join Tendo as we break down what content experience is and why it’s essential for B2B marketing.

Jump into the conversation with Lindy Roux, EVP and Partner, and Simon Mathews, VP User Experience, as they discuss the elements of a positive customer experience and what you can do to achieve it.

Kim Celestre, Content and Marketing Strategy Lead and host of the B2B Content Experience, sheds light on relevant current studies in the Research Roundup.


Ariana Vazquez, Content Marketing Specialist, and Christine Elbo, User Experience Lead, join in Content in the Wild, where they analyze real-life examples to uncover their effective content experience strategies.

Additional Resources

Want to take a deeper dive into the resources referenced in today’s episode? Check these out:

Enjoy listening in on this spirited content experience discussion? Spread the marketing love by sharing this podcast with others:  https://b2bcontentexperience.buzzsprout.com/share

Stock music for this podcast is provided by juqboxmusic, from Pond5


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