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Optimize CX with a Content Gap Analysis

Find out if your marketing lacks must-have information for key audiences or journey stages. Get customized recommendations to address those content gaps.
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Find & Fill Key Content Gaps

Targeted, connected content experiences drive business growth. But too often there’s missing or ineffective content in the user journey that impedes engagement and conversion. Use a content gap analysis to expose areas of improvement and inform a strategic, audience-focused plan for content development and management.
Content gap analysis illustration with a bulls eye on a specific stage of a buyer journey.

Streamline Content Creation & Optimization with Tendo

As part of a rigorous content audit, Tendo’s content gap analysis will:

Assess your current situation.

to determine your audience needs and  purchase journeys.

Identify content gaps

by mapping your existing content against user needs and journey stages, and providing a heat map of missing content.

Provide custom recommendations

to address content gaps, optimize existing content, and create better content experiences.

Addressing Content Gaps Solves Top Marketing Challenges & Boosts ROI

#1

The number one challenge marketers face with content marketing is “finding ideas for new content.1

57%

57% of marketers cite creating the right content for their audience as a challenge.2

37%

Only 37.7% of marketing leaders say vendor content is relevant to them in various stages of the decision-making process.3

Sources:
1 HubSpot, The State of Marketing, 2024
2 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
3 PathFactory & Heinz Marketing, Inside the Head of a Marketing Leader: The Buyer’s Journey, 2020

Resources for Content Gap Analysis

Blog Post

6 Signs You Need Help with Integrated Content Planning

Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand…

...
A magnifying glass hovering over a content audit on a laptop.
Blog Post

Why Are More Marketers Investing in Content Audits?

Learn more about how to set up a content scorecard on your own, or talk to us about how we…

...

Case Study Spotlight

Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key...
ServiceNow Product Documentation Restructure

ServiceNow Product Documentation Restructure

Tendo developed recommendations to help ServiceNow improve the effectiveness of its product documentation library to...
Fortinet Solution Page Enhancement

Fortinet Solution Page Enhancement

Tendo provided guidance to improve the on-page content experience for Fortinet’s solution pages.
Citrix Website Strategy: From Product-led to Persona-led

Citrix Website Strategy: From Product-led to Persona-led

Tendo enhanced Citrix’s website strategy with a customer journey framework that addressed personas’ content needs.

Learn more about our satisfied customers: VIEW SUCCESS STORIES

Meet User Needs with a Content Gap Analysis

Let us help you achieve your content marketing goals with content gap analysis, strategy, and management.
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