Craft a bold strategy, rooted in reality. Tendo puts your audience needs at the heart of every strategic initiative, and that’s how we’ll help you win.
What Substantive Content Strategy Looks Like
A great content experience doesn’t happen by accident. It requires thoughtful decision-making and a knack for connecting the right dots: editorial planning, demand gen strategy, personalization frameworks, and brand messaging, to name a few. Tendo excels at content strategy and planning because we’re so well-versed in every content discipline. We’ll craft actionable, data-driven strategies that keep you locked in on your audience needs, marketing goals, and business outcomes.
Content Strategy & Planning Services
Content Strategy Roadmap
Chart a course for content ROI. We’ll devise a time-based roadmap that lays out precisely where you’re going and how to get there with the right content mix, editorial themes, and audience focus.
Content Maturity Assessment
Ready to level up your organization’s content capabilities? We’ll pinpoint your current location on the maturity curve—assessing your operations and strategies—then articulate the steps needed to evolve and mature.
Personas & Journey Mapping
Take the maxim “know your audience” to another level. We’ll refine persona research and map your customers’ specific informational needs at each journey stage—so you can deliver the right content at the right moment.
Brand Positioning & Messaging
Hit all the right notes to stay in tune with your customers. We’ll dial in your brand voice and tone and create messaging frameworks to keep your content consistent and compelling across channels.
Content Strategy & Planning Resources
3 Reasons Your Digital Transformation Content Fails
3 Reasons Your Digital Transformation Content Fails
3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
3 Best Practices for B2B Personas that Elevate Your Buyers’ Experience
Prioritizing SEO Content Optimization in Your B2B Content Strategy
Prioritizing SEO Content Optimization in Your B2B Content Strategy
Additional Tendo Services
Explore our full range of services, which can help you deliver exceptional digital experiences.