Meet the Tendo Team

Discover the dynamic team driving Tendo’s passion for content experience. We’re a gang of content geeks that thrives on epic trivia battles, nonstop jokes, and a steady supply of LaCroix.
Tendo Communications CEO and Founder Karla Spormann
Executive Vice President and Partner at Tendo Communications Lindy Roux
Tendo Communications Vice President of Account Services Zach Edling
Simon Mathews
Ernie Chan
Tendo Content Strategy Lead Lisa Park
Christine Ebo
Tendo Account Director Amanda Haxton
Tendo Director of Content Kourtney Kovanis
Tendo Associate Director of Content Marketing Don Knapp
Tendo Associate Creative Director Edgar Pardo
Tendo Content Strategist Elizabeth Smith
Tendo Communication’s Administration Manager Dee Barrett
Tendo Account Manager Kelly Sykes
Tendo Content Program Manager Casie Danielson
Tendo Communications’ Content Marketing Specialist Ariana Del Signore
Tendo Content Specialist Jennifer Anderson
Tendo Content Strategist Edie Frederick

Hear from Tendo

“For the past four-plus years, I've been privileged to be a part of Tendo's amazing team. They, as well as our curious, kind, and very capable clients, have up-leveled my understanding of the B2B tech industry and the world at large.”
Kelly Sykes
Account Manager
“Projects at Tendo always seem to have a personal signature feel when competed. It's a good feeling when I'm proud of what we hand off and know that we can stand by it.”
Edgar Pardo
Associate Creative Director
“I'm most impressed by the rigor and quality of our work at Tendo—everything we produce is of an exceptional standard and more than meets the needs or requirements of our clients.”
Lindy Roux
EVP / Partner
“I’m consistently proud of the commitment our team applies to delivering smart, high-quality work to our clients. We take pride in working with those that hold us to high standards—and we aim to exceed those expectations.”
Karla Spormann
CEO & Founder

Join the Tendo Team

Ready to shape the future of content with a touch of humor and a lot of brilliance?
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Tendo Content Strategist Edie Frederick

Edie Frederick

Content Specialist

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Edie is a content fanatic with a decades-long love for writing. She is just as comfortable in the world of digital marketing data analytics.

Fun facts:

  • Favorite place is Tahoe in the summer
  • Has lived in London and New Orleans
  • Is happiest when a cat is around
Tendo Content Specialist Jennifer Anderson

Jennifer Anderson

Content Analyst

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Jennifer applies her analytics expertise and editorial background to create, measure, and optimize content experiences.

Fun facts:

  • Former choreographer and competitive dancer
  • Happiest when watching musicals and reality TV
  • Lifelong cat lover and breakfast enthusiast
Tendo Communications’ Content Marketing Specialist Ariana Del Signore

Ariana Vazquez

Editor/Content Strategist

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Ariana, an editor-turned-content-marketer, brings her creative flair and multitasking skills to Tendo’s varied projects.

Fun facts:

  • Favorite animal: Otters
  • Truly believes in the existence of telepathy
  • Minored in theater in college
Tendo Content Program Manager Casie Danielson

Casie Danielson

Content Program Manager

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Casie connects ideas and results with confidence and creativity, providing stellar program leadership and client partnership at Tendo.

Fun facts:

  • Loves to laugh and embrace the ridiculous in life
  • Likes to solo travel to places like Spain
  • Teal is by far the best color ever
Tendo Account Manager Kelly Sykes

Kelly Sykes

Account Manager

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A master of detail, Kelly ensures every “i” is dotted and every “t” is crossed as an account manager at Tendo.

Fun facts:

  • Unofficial cornhole champion
  • Been chased out of Costa Rica by an active volcano
  • Spent years in Napa if you need a food, winery, or activity guide!
Tendo Communication’s Administration Manager Dee Barrett

Dee Barrett

Administration Manager

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Dee is the mastermind behind keeping Tendo’s team and daily operations on track, from HR and administration to managing accounts and payroll.

Fun facts:

  • Used to live in Australia
  • Jumped out a plane and nailed the landing
  • Huge Golden Girls fan
Tendo Content Strategist Elizabeth Smith

Elizabeth Smith Fong

Senior Content Strategist

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Elizabeth is a content strategy guru, elevating our UX, content optimization, and editorial capabilities.

Fun facts:

  • Former kids’ book editor
  • Spent two years teaching English in Japan
  • Karaoke jam: Backstreet Boys’ “I Want It That Way”
Tendo Associate Creative Director Edgar Pardo

Edgar Pardo

Associate Creative Director

Linkedin
Edgar is a visual communications engineer with a knack for transforming text, numbers, and ideas into vibrant visuals.

Fun facts:

  • Has way too many power tools
  • Loves to cook
  • May have tried every single cheesecake flavor at the Cheesecake Factory
Tendo Associate Director of Content Marketing Don Knapp

Don Knapp

Director of Content Marketing

Linkedin
Don is a content marketing powerhouse who applies deep editorial skills to content creation projects as well as big-picture content strategy and planning.

Fun facts:

  • Happiest exploring local trails on his mountain bike
  • Proud fact checker and local history nerd
  • Passionate about sustainability and climatetech
Tendo Director of Content Kourtney Kovanis

Kourtney Kovanis

Director, Content

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Kourtney brings the big ideas whether she’s leading editorial programs, optimizing content, or delivering strategic insights.

Fun facts:

  • 5th generation twin
  • Played shortstop on her high school softball team
  • Loves hearing clients get nerdy about complex tech
Tendo Account Director Amanda Haxton

Amanda Haxton

Account Director

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Amanda is a senior marketing and communications leader delivering strategy, project management, and account oversight and partnership for our clients.

Fun facts:

  • Adventurous traveler and street food daredevil
  • Native Kiwi
  • Obsessive Harry Potter fan
Christine Ebo

Christine Elbo

User Experience Lead

Christine has spent the past decade and a half researching and designing interfaces. In a past life, she developed them. She loves being in a career in which she can equally exercise her left brain and right brain.

Fun facts:

  • Named first dog Timber (middle name Lake) after that guy from *NSYNC
  • Favorite club to hit up on the weekend is Costco
  • Once won a dance contest at a taping of Let’s Make a Deal
Tendo Content Strategy Lead Lisa Park

Lisa Park

Content Strategy Lead

Linkedin
Lisa is a content strategy virtuoso and lead editor/writer with decades of experience at multiple UX/creative agencies and startups.

Fun facts:

  • Ideal vacation: Touring the countryside on bikes
  • Cooked for top chefs in SF and NY
  • Played violin solo and in orchestras for 15 years
Tendo Content and Marketing Strategy Lead Kim Celestre

Kim Celestre

Content and Marketing Strategy Lead

Linkedin

Kim is a forward-thinking marketing strategist and a widely published thought leader with a knack for cultivating high-performing teams. 

Fun facts:

  • Loves fashion (and shopping for it!)
  • Used to work in a winery tasting room
  • Collector of glass pumpkins from local artists
Ernie Chan

Ernie Chan

VP, Account Services

Linkedin

Ernie has devoted the past 20-plus years to helping global companies deliver outstanding and engaging digital experiences to their customers. A long-time digital enthusiast, he brings to the table a wealth of experience in user-centered design, data analytics, client relationship management, and marketing and business strategy.

Ernie leads complex engagements and delivers creative solutions to clients that run the gamut of industries, from Autodesk and Ecolab to Coca-Cola, Visa, and the Walt Disney Company.

Fun facts:

  • Has an abiding, quixotic love of Cal sports (Go Bears!)
  • Loves to rack up mileage and loyalty points
  • Proud owner of the complete line of Costco/Kirkland leisurewear
Simon Mathews

Simon Mathews

VP, User Experience

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Simon draws on more than 20 years of strategic consultancy experience in communications, advertising, and digital agencies around the globe. He is a champion of user-centered design, with a passion for seeking out and applying the latest digital design technologies and innovative strategies.

Simon excels at leading multidisciplinary teams of business strategists, interaction designers, content strategists and visual designers. He has served a diverse range of clients, including AIG, Dell, Ecolab, Emirates Airlines, and IBM.

Fun facts:

  • Frequent speaker at conferences and symposiums
  • Made his way through 56 countries and counting
  • Loves to take his kiteboard for a spin in a windy destination
Tendo Communications Vice President of Account Services Zach Edling

Zach Edling

VP, Account Services

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Zach is an indispensable leader at Tendo, where he plays a vital role in helping clients reach their marketing goals. Zach excels at building client relationships and serving as their advocate and counselor; he’s a problem solver that takes his work seriously yet always keeps the mood lighthearted. After a brief stint as a journalist in South America, the Cal Poly grad brought his editorial skills to Tendo in 2013, where his evolution from content to account services provides him unique insight into every project. 

Outside work, Zach cherishes his family and tirelessly roots for his Boston sports teams.

Fun facts:

  • Former amateur boxer
  • Komodo dragon enthusiast
  • Great memory for useless trivia
Executive Vice President and Partner at Tendo Communications Lindy Roux

Lindy Roux

EVP/Partner

Linkedin

Lindy is an agency executive with a passion and knack for translating complex user insights and business goals into engaging digital experiences. As a deeply hands-on leader she focuses on delivering leading edge strategic thinking, providing exceptional client partnership, and raising everyone’s game at Tendo.

Lindy is a recognized industry thought leader who writes and speaks regularly on content and digital experience topics, and she’s pioneered innovations like Tendo’s content scorecard. She has led content strategy teams across various agencies and industries, including tech, financial services, manufacturing, healthcare, and nonprofit.

Fun facts:

  • Worked as an economist before becoming a content strategist
  • Is an avid rower, hiker, and world explorer
  • Still cuts the crusts off her sandwiches!
Tendo Communications CEO and Founder Karla Spormann

Karla Spormann

CEO & Founder

Linkedin

Karla is a passionate business leader and former media executive who believes that content and storytelling are the heartbeat of any successful web experience. As founder of Tendo, Karla has championed audience-first digital content marketing and thought-leadership programs—for clients including Apple, HP, and Cisco—before content marketing even had a name.

Karla guides Tendo through its ongoing evolution as a top agency that delivers B2B content experience services to global, world-class brands. One of her superpowers is recognizing and bringing together top talent. She takes pride in the dedication, creativity, and collective smarts of the Tendo team—whose work continues to build Tendo’s reputation for excellence in all things content strategy and marketing.

Outside work, this Kellogg MBA and entrepreneur is also a proud MSU Spartan, dog lover (particularly Portuguese water dogs), and a NCAA March Madness fanatic.

Fun facts:

  • Media business geek
  • Lover of architecture and design