Karla is a passionate business leader and former media executive who believes that content and storytelling are the heartbeat of any successful web experience. As founder of Tendo, Karla has championed audience-first digital content marketing and thought-leadership programs—for clients including Apple, HP, and Cisco—before content marketing even had a name.
Karla guides Tendo through its ongoing evolution as a top agency that delivers B2B content experience services to global, world-class brands. One of her superpowers is recognizing and bringing together top talent. She takes pride in the dedication, creativity, and collective smarts of the Tendo team—whose work continues to build Tendo’s reputation for excellence in all things content strategy and marketing.
Outside work, this Kellogg MBA and entrepreneur is also a proud MSU Spartan, dog lover (particularly Portuguese water dogs), and a NCAA March Madness fanatic.
Lindy is an agency executive with a passion and knack for translating complex user insights and business goals into engaging digital experiences. As a deeply hands-on leader she focuses on delivering leading edge strategic thinking, providing exceptional client partnership, and raising everyone’s game at Tendo.
Lindy is a recognized industry thought leader who writes and speaks regularly on content and digital experience topics, and she’s pioneered innovations like Tendo’s content scorecard. She has led content strategy teams across various agencies and industries, including tech, financial services, manufacturing, healthcare, and nonprofit.
Zach is an indispensable leader at Tendo, where he plays a vital role in helping clients reach their marketing goals. Zach excels at building client relationships and serving as their advocate and counselor; he’s a problem solver that takes his work seriously yet always keeps the mood lighthearted. After a brief stint as a journalist in South America, the Cal Poly grad brought his editorial skills to Tendo in 2013, where his evolution from content to account services provides him unique insight into every project.
Outside work, Zach cherishes his family and tirelessly roots for his Boston sports teams.
Brad Gerstein is an award-winning strategic design executive with 20+ years of experience driving product-led growth for Fortune 500 clients across the automotive, healthcare, insurance, and technology sectors. With a proven track record of delivering $50M+ in measurable business impact for a single client, Brad champions research-driven design methodologies, combining qualitative insights with analytics to create intuitive digital experiences that meet real user needs.
Brad excels at leading multidisciplinary teams of researchers, strategists, and designers to solve complex business challenges at scale. He has served a diverse range of clients, including Mercedes-Benz, American Cancer Society, United Healthcare, UPS, and Google, and brings deep expertise in UX strategy, digital transformation, and building high-performing design organizations.
Sierra is an award-winning strategic content leader with over 15 years of experience transforming brands across healthcare, education, government, and technology. Her integrated approach blends content and brand strategy, UX design, SEO, and AI innovation to consistently deliver measurable engagement and qualified lead growth. She’s also an expert in accessibility with a genuine passion for creating inclusive user experiences.
Known for her deep empathy, curiosity, and creativity, Sierra brings infectious enthusiasm and humor to every project.
Glen Kunene is a content marketing and editorial leader who brings together the rigor of journalism and the strategy of modern marketing. A background in journalism sharpened his ability to find the compelling story within complex information, and years of leading content strategy for B2B brands taught him how to make that story drive real business outcomes. Over 20+ years, he has built and scaled high-performing content programs that dramatically increased site traffic, elevated thought leadership, and fueled pipeline growth.
Jenny is a multifaceted designer who finds beauty in function and joy in the details, creating clean, intentional visuals that connect with users and elevate brand
Brent is a digital strategist with more than 14 years of experience shaping websites, mobile apps, and enterprise software across a range of industries. After moving between content and product roles early in his career, he found his niche in content operations—where technical and creative work intersect.
From planning large-scale migrations to building scalable taxonomies and leading in-depth content audits, Brent helps teams bring structure to complexity. He focuses on practical, thoughtful solutions that elevate content and make it work harder for the business.
Abby is a strategist, storyteller, and systems thinker who helps organizations create intentional, engaging digital experiences. Her background spans content strategy, copywriting, research, and operations, giving her a holistic perspective on how content works for both the teams delivering it and the audiences experiencing it. Grounded in empathy and curiosity, Abby brings a level-headed, thoughtful approach to every challenge.
Outside of work, Abby can be found spending time with family and friends, trying out new recipes, reading, or planning her next trip.
Daniel has more than a decade of experience making complex information more accessible for everyone. Even as AI and automation become more ingrained in our lives, he still believes in the power of a personal touch.
