Content Performance Services

Adopt our innovative, comprehensive approach to content performance. Identify your weaknesses, amplify strengths—and surpass your competitors.

Go from Content Insights to Content ROI

Put your content on a path of continuous improvement. Measure what matters with our proprietary tools and processes. Go beyond quantitative metrics to assess content quality, audience focus, journey stage, and alignment with marketing goals. Discover gaps and opportunities. Together, we’ll leverage powerful insights to energize your content strategy and achieve outstanding results.

Content Performance Services

Content Audit & Scorecard

We’ve built a better content audit. Tendo’s proprietary content scorecard gives you a comprehensive view of your content’s strengths and weaknesses, both quantitative and qualitative.

Content Gap Analysis

Does your content overlook key audiences or journey stages? Rely too heavily on a single content type? We’ll help you pinpoint problems and uncover opportunities to increase engagement and conversion.

Content Measurement Framework

Construct a framework that tracks all the content KPIs that matter, and none that don’t. We’ll tailor content measurement to your marketing goals and audience needs—and empower ongoing optimization.

SEO Services

Follow our B2B-specific and audience-focused approach to SEO. Assess your on-page SEO performance to establish a baseline, identify issues, and create a prioritized roadmap of recommendations.

Content Experience Reviews

Are key web pages underperforming with your users? Tendo can conduct a detailed content analysis to identify gaps and prioritize and improve page sections for better storytelling and user engagement.