Evergreen content provides lasting value by maintaining strong relevance and performance well beyond its initial publication. A lengthy, prosperous shelf life can span many months or many years when the content addresses fundamental topics, questions, or informational needs that remain important to audiences over time. It has no expiration date, and provides high ROI with minimal effort beyond its initial creation.
This type of content can also be understood in contrast to its opposite, time-sensitive or “timely” content. While timely content may focus on trending topics or announcements, evergreen content goes beyond the here-and-now. For example, a blog post about a company’s new software update is might generate considerable buzz for several weeks. But an article that explains the customer problem this software solves will have more longevity, maintaining steady traffic over time.
This type of content is defined primarily by the topics it covers, which provide lasting value and remain relevant over time. Examples of these topics can include:
Certain content types also lend themselves more to long-term value. These content types may include:
Producing evergreen content is an important component of any B2B content marketing strategy. Its many benefits include:
Tendo Communications excels at creating high-quality, SEO-optimized evergreen content that helps you meet your marketing goals. We also perform content audits and scoring that can assess the quality and performance of your entire library of content, including its balance of evergreen vs. timely content, among dozens of other potential factors. To learn more about these services, contact us today.