A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to cofounding Tendo analyzing, launching, and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to driving your target audience to take action—whether that action is engagement, purchase, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.

Lindy is a content strategy leader with a passion for translating complex user insights and business goals into engaging experiences. Her decades-long experience spans everything from content and digital strategy to branding to analytics. Coming of age as a content strategist in the marketing technology space, she honed her ability to translate great creative concepts into delivered content across technologies and systems. Lindy has led the charge updating enterprise-level websites, consulting on experiential microsites, developing online communities, and lots more throughout her career. She has worked with leading brands in many industries, including both B2B and B2C ventures.