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Better Content Experiences.
Bigger Business Outcomes.

A Tried and True Approach

Content is the fuel that powers your digital experiences. Our approach—executed by a team with deep industry knowledge and content chops honed over decades—delivers results for you across channels.

Audience Insight

Our source of inspiration for every engagement. We synthesize a range of qualitative, quantitative, and social inputs and translate them into insights to create meaningful content that your target actually wants to consume.

Actionable Content

Whether it’s a first click, a return visit, an email, or a sales-ready conversion, we create content experiences that help your audience take the right action at the right time in their journey with your brand.

Optimized Outcomes

With a relentless focus on audience interest and marketing objectives, we measure and improve content experiences to maximize business impact.

Our Team

Karla Spormann

CEO & President

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Karla Spormann

Karla Spormann

CEO & President

A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to cofounding Tendo analyzing, launching, and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to driving your target audience to take action—whether that action is engagement, purchase, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.
Clients
  • Apple
  • Avon
  • HPE
  • IBM
  • Informix
  • McKinsey & Company
  • Microsoft
  • Sun Microsystems

Lindy Roux

Vice President, Managing Director

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Lindy Roux

Lindy Roux

Vice President, Managing Director

Lindy is a content strategy leader with a passion for translating complex user insights and business goals into engaging experiences. Her decades-long experience spans everything from content and digital strategy to branding to analytics. Coming of age as a content strategist in the marketing technology space, she honed her ability to translate great creative concepts into delivered content across technologies and systems. Lindy has led the charge updating enterprise-level websites, consulting on experiential microsites, developing online communities, and lots more throughout her career. She has worked with leading brands in many industries, including both B2B and B2C ventures.
Clients
  • Centers for Disease Control and Prevention
  • Time Warner Cable
  • Salesforce
  • Equinix
  • Sodexo
  • Verizon

Benjamin Tomkins

Vice President, Content Marketing

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Benjamin Tomkins

Benjamin Tomkins

Vice President, Content Marketing

What story will you tell? From software to hardware, data centers to wearable devices, Benjamin has spent the balance of his media career knee-deep in speeds, feeds, gadgets, and gizmos. While technology continues to change at blinding speed, the need to tell the stories of how tech companies, innovations, and people have shaped our world has remained a constant. Helping clients craft forward-looking narratives that seize customers’ attention, build affinity, and forge deep connections is not just the linchpin of successful content marketing, it’s what captivated Benjamin’s attention and continues to spark his imagination every day.
Clients
  • Adobe
  • HP
  • HPE
  • Hitachi Data Systems
  • Informatica

Kathy Badertscher

Senior Director, Digital Content Strategy

  • B2B and B2C tech content specialist with traditional media and in-house chops
  • Big believer in thinking of the audience first
  • Dog lover: Always have a dachshund or dachshund mix or two as part of my crew

Kathy Badertscher

Kathy Badertscher

Senior Director, Digital Content Strategy

Clients

Zach Edling

Account Director

  • Do-it-all content marketer
  • Worked as a journalist in South America for two years
  • Former undefeated amateur boxer

Zach Edling

Zach Edling

Account Director

Clients

John Dorsey

Director, Content Operations & Analytics

  • En-dash, semicolon, and Oxford comma zealot
  • Big fan of the whole v=I/R thing
  • Pivot table whisperer

John Dorsey

John Dorsey

Director, Content Operations & Analytics

Clients

Kourtney Kovanis

Associate Creative Director, Copy

  • Loves listening to clients tell their stories
  • Plays the oboe when the mood strikes
  • Worked a graveyard shift for a year and survived

Kourtney Kovanis

Kourtney Kovanis

Associate Creative Director, Copy

Clients

Edgar Pardo

Associate Creative Director

  • Believe that great design draws attention to the content, not itself
  • Alma mater—USC. Go Trojans!
  • Best part of my day: story time with my kids

Edgar Pardo

Edgar Pardo

Associate Creative Director

Clients

Dee Barrett

Administration Manager

  • Happiest when gardening, hiking, or exploring California
  • Loves to organize, arrange, and declutter
  • Terrified of birds but obsessed with hummingbirds

Dee Barrett

Dee Barrett

Administration Manager

Clients

Kelly Sykes

Account Manager

  • Challenge seeker, problem solver
  • Got stuck mid-zipline over the Costa Rican jungle
  • Went snorkel-to-snout with a monk seal and lived to tell the tale

Kelly Sykes

Kelly Sykes

Account Manager

Clients

Don Knapp

Senior Content Marketing Manager

  • Writer, marketing strategist, and fact checker
  • Happiest riding his bike in the East Bay hills
  • Still upset that Unbreakable Kimmy Schmidt was canceled

Don Knapp

Don Knapp

Senior Content Marketing Manager

Clients

Elizabeth Smith

Content Strategist

  • Obsessed with UX and content strategy
  • Former kids’ book editor
  • Karaoke jam: I Want It That Way

Elizabeth Smith

Elizabeth Smith

Content Strategist

Clients

Kelly Stewart

Senior Content Marketing Manager

  • Favorite words include flummox and kerfuffle
  • Loves yoga, bike rides, and hammocks
  • Dreams of owning a fleet of corgis

Kelly Stewart

Kelly Stewart

Senior Content Marketing Manager

Clients

Want to Join Us?

We’re individuals—creative thinkers, business-savvy marketers, editors, writers, designers, video producers, and storytellers who help connect our clients and their customers. Sound interesting?

Tendo Communications

Today Tendo says farewell to @ms_danie_d, our amazingly talented Senior Program Manager and video producer. After rocking it at Tendo for six years, she is moving on to a new and exciting opportunity. Danie, you’re a Tendo legend and we will miss you dearly. All the BEST to you and don’t forget to wear your pineapple costume this Halloween for your new employer! … See MoreSee Less

March 19th, 1:02 pm  ·  

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Tendo Communications @tendocom

  • #ContentDesign uses information to solve needs. #ContentMarketing uses storytelling to increase conversions. What c… twitter.com/i/web/status/13849…

    About 2 hours ago

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535 Mission Street
San Francisco, CA 94105
Phone: 415.369.8223

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Get In Touch

Tendo Communications
San Francisco Office
535 Mission St., 19th Floor
San Francisco, CA 94105

Washington DC Office
1775 Tysons Blvd., 5th Floor
McLean, VA 22102

Phone: 415.369.8200
Fax: 415.369.8222

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  • #ContentDesign uses information to solve needs. #ContentMarketing uses storytelling to increase conversions. What c… twitter.com/i/web/status/13849…

    About 2 hours ago

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