A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to cofounding Tendo analyzing, launching, and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to driving your target audience to take action—whether that action is engagement, purchase, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.

What story will you tell? From software to hardware, data centers to wearable devices, Benjamin has spent the balance of his media career knee-deep in speeds, feeds, gadgets, and gizmos. While technology continues to change at blinding speed, the need to tell the stories of how tech companies, innovations, and people have shaped our world has remained a constant. Helping clients craft forward-looking narratives that seize customers' attention, build affinity, and forge deep connections is not just the linchpin of successful content marketing, it's what captivated Benjamin's attention and continues to spark his imagination every day.

Lindy is a content strategy leader with a passion for translating complex user insights and business goals into engaging experiences. Her decades-long experience spans everything from content and digital strategy to branding to analytics. Coming of age as a content strategist in the marketing technology space, she honed her ability to translate great creative concepts into delivered content across technologies and systems. Lindy has led the charge updating enterprise-level websites, consulting on experiential microsites, developing online communities, and lots more throughout her career. She has worked with leading brands in many industries, including both B2B and B2C ventures.

As a marketer, Paul’s been amazed to have seen first hand the tectonic shift in the relationship between brands and their customers in the last decade. And, it's clear to him that we’re still in the very early stages of this fundamental change. Marketing through attraction and engagement is far more interesting to Paul than blasting trite messages at an increasingly fragmented, tuned-out audience. Paul has been a part of this shift by helping clients explore, strategize, and execute meaningful marketing plans, despite a constantly evolving environment. It's what excites him about coming to work each day. Meeting with prospects and sharing how Tendo has helped others get closer to their most important audiences for more than 10 years is a privilege and a challenge that he relishes.

Trade publications. Enthusiast sites. Custom publishing. Niche content. Content marketing. Whatever you call it, she’s spent her entire career doing it: Creating strategies and content that help companies connect with specific audiences. The payoff today comes from helping clients drive business results. Christine’s work has encompassed a wide variety of subject matter—from motorcycles and video games to small business and enterprise technology—but there’s a common thread running through each project: Enthusiasm. She believes that enthusiasm and curiosity for a subject—whatever the subject—are the ingredients to compelling, relevant content. Harnessing that enthusiasm to find the sweet spot between what the audience wants to hear and what companies want to say is the recipe for successful content marketing.

Many marketers exalt the merits of a tight connection between content marketing and business objectives, but not many deliver on that promise. For Steve, content marketing is a natural extension of his experience in direct response. He’s fascinated with connecting the dots between audience needs, content development, and results. Because of this, he focuses on content experiences that are relevant, engaging, and, most importantly, measurable. A self-proclaimed metrics fanatic, his goal is to optimize client budgets to meet their—and their audiences’—content objectives.