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Better Content Experiences.
Bigger Business Outcomes.

A Tried and True Approach

Content is the fuel that powers your digital experiences. Our approach—executed by a team with deep industry knowledge and content chops honed over decades—delivers results for you across channels.

Audience Insight

Our source of inspiration for every engagement. We synthesize a range of qualitative, quantitative, and social inputs and translate them into insights to create meaningful content that your target actually wants to consume.

Actionable Content

Whether it’s a first click, a return visit, an email, or a sales-ready conversion, we create content experiences that help your audience take the right action at the right time in their journey with your brand.

Optimized Outcomes

With a relentless focus on audience interest and marketing objectives, we measure and improve content experiences to maximize business impact.

Our Team

Karla Spormann

CEO & President

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Karla Spormann

Karla Spormann

CEO & President

A media geek who is fascinated by the creative strategies that attract and engage audiences, Karla spent her career prior to cofounding Tendo analyzing, launching, and growing an array of media properties—from special interest magazines to highly targeted B2B print and web media. She believes that regardless of the audience and business model, quality content is always the key differentiator that attracts the attention of an audience. Karla believes that the medium and technology required to reach your audience is ultimately a commodity. Unique, compelling, and relevant content is the real secret to driving your target audience to take action—whether that action is engagement, purchase, or brand advocacy. The fact that marketers can deliver content through their own media channels and social channels is what content marketing is all about.
Clients

Lindy Roux

Executive Vice President, Partner

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Lindy Roux

Lindy Roux

Executive Vice President, Partner

Lindy is a content strategy leader with a passion for translating complex user insights and business goals into engaging experiences. Her decades-long experience spans everything from content and digital strategy to branding to analytics. Coming of age as a content strategist in the marketing technology space, she honed her ability to translate great creative concepts into delivered content across technologies and systems. Lindy has led the charge updating enterprise-level websites, consulting on experiential microsites, developing online communities, and lots more throughout her career. She has worked with leading brands in many industries, including both B2B and B2C ventures.
Clients

Kim Celestre

Vice President, Content Marketing

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Kim Celestre

Kim Celestre

Vice President, Content Marketing

Kim is a transformational B2B marketing leader with expertise across digital, product, and content marketing. Her 20+ years of experience includes leadership positions at notable high-tech brands. As a data-driven content strategist, Kim strongly believes that exceptional content is the key ingredient for developing a best-in-class go-to-market strategy. Her deep knowledge of the buyer journey has helped many companies craft a content mix that successfully converts a prospective buyer to a loyal customer. As a former Forrester industry analyst, Kim published research for B2B marketing leaders and advised the C-suite and their marketing teams on how to craft a differentiated digital marketing strategy using social media and community technology platforms. Kim is passionate about building and developing amazing marketing teams and holds an advanced Executive coaching certification.
Clients

Zach Edling

Vice President, Account Services

  • Do-it-all content marketer
  • Worked as a journalist in South America for two years
  • Former undefeated amateur boxer

Zach Edling

Zach Edling

Vice President, Account Services

Clients

John Dorsey

Director, Content Operations & Analytics

  • En-dash, semicolon, and Oxford comma zealot
  • Big fan of the whole v=I/R thing
  • Pivot table whisperer

John Dorsey

John Dorsey

Director, Content Operations & Analytics

Clients

Kourtney Kovanis

Director, Content

  • Loves listening to clients tell their stories
  • Plays the oboe when the mood strikes
  • Worked a graveyard shift for a year and survived

Kourtney Kovanis

Kourtney Kovanis

Director, Content

Clients

Edgar Pardo

Associate Creative Director

  • Believe that great design draws attention to the content, not itself
  • Alma mater—USC. Go Trojans!
  • Best part of my day: story time with my kids

Edgar Pardo

Edgar Pardo

Associate Creative Director

Clients

Dee Barrett

Administration Manager

  • Happiest when gardening, hiking, or exploring California
  • Loves to organize, arrange, and declutter
  • Terrified of birds but obsessed with hummingbirds

Dee Barrett

Dee Barrett

Administration Manager

Clients

Amanda Haxton

Account Director

  • Seasoned content marketer and agency account manager
  • Native Kiwi now transplanted to LA (via London).
  • Proud crazy cat lover

Amanda Haxton

Amanda Haxton

Account Director

Clients

Kelly Sykes

Account Manager

  • Challenge seeker, problem solver
  • Got stuck mid-zipline over the Costa Rican jungle
  • Went snorkel-to-snout with a monk seal and lived to tell the tale

Kelly Sykes

Kelly Sykes

Account Manager

Clients

Don Knapp

Associate Director of Content Marketing

  • Writer, marketing strategist, and fact checker
  • Happiest riding his bike in the East Bay hills
  • Still upset that Unbreakable Kimmy Schmidt was canceled

Don Knapp

Don Knapp

Associate Director of Content Marketing

Clients

Lisa Park

Content Strategy Lead

  • “It’s all about the user” content strategy nerd
  • Cooked professionally in NYC and SF
  • Played the violin solo, in ensembles and orchestras, for 15 years

Lisa Park

Lisa Park

Content Strategy Lead

Clients

Elizabeth Smith

Content Strategist

  • Obsessed with UX and content strategy
  • Former kids’ book editor
  • Karaoke jam: I Want It That Way

Elizabeth Smith

Elizabeth Smith

Content Strategist

Clients

Victoria Nguyen

Content Marketing Specialist

  • Creative problem solver who loves branding
  • Happiest when making music
  • First crush ever: Batman

Victoria Nguyen

Victoria Nguyen

Content Marketing Specialist

Clients

Ariana Del Signore

Content Marketing Specialist

  • Former managing editor
  • Loves to run and explore new places
  • Advocate of lifelong growth!

Ariana Del Signore

Ariana Del Signore

Content Marketing Specialist

Clients

Jennifer Anderson

Content Specialist

  • Skilled content writer, editor, and analyst
  • Happiest when watching musicals
  • Lifelong cat lover and breakfast enthusiast

Jennifer Anderson

Jennifer Anderson

Content Specialist

Clients

Want to Join Us?

We’re individuals—creative thinkers, business-savvy marketers, editors, writers, designers, video producers, and storytellers who help connect our clients and their customers. Sound interesting?

Tendo Communications

Happy #earthday from the Tendo team! We’re excited to see more companies adopting bold environmental, social, and governance strategies. To learn more about #ESP, check out these resources from @CroweUSA, a Tendo client and leading U.S. accounting firm. www.crowe.com/insights/issues/esg-strategy … See MoreSee Less
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Tendo Communications @tendocom

Now that #videos and #podcasts are all the rage, do #blogs still matter? 10 marketers share their thoughts. https://t.co/eevJzOmXZv? #ContentMarketing

– March 16, 2023

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Tendo Communications
535 Mission Street
San Francisco, CA 94105
Phone: 415.369.8223

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Get In Touch

Tendo Communications
San Francisco Office
535 Mission St., 14th Floor
San Francisco, CA 94105

Phone: 415.369.8200
Fax: 415.369.8222

Briefly Noted

Now that #videos and #podcasts are all the rage, do #blogs still matter? 10 marketers share their thoughts. https://t.co/eevJzOmXZv? #ContentMarketing

- March 16, 2023

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