B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
Communications Leader
Building Trust with Content: A Priority for B2B Marketers
When a customer trusts your company, they have confidence in your solution and in the relationship itself. Trust is always
7 Steps to Successful Stakeholder Collaboration
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general).
Why You Need a House Style Guide
Most leading brands develop and adhere to their own in-house style guidelines, also known as a house style guide. That’s because they know that having a well-developed editorial style guide will help them put their best foot forward—with content that’s clear, consistent, on-brand, and high quality.
Editorial Services
Editorial Services for Elevated Results Break through all the marketing noise. We’ll help you connect with customers using a simple
Brand Positioning & Messaging
Sharpen Your Brand Positioning & Messaging Stop creating generic content that lacks business value. We’ll help you spotlight what makes
6 Signs You Need Help with Integrated Content Planning
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand
Tendo Communications Acquires PointOne Digital
Tendo Communications has acquired PointOne Digital, a user experience design agency, to expand our ability to deliver integrated content experiences—and
Brand Voice
What Is Brand Voice? Your company’s brand voice consists of a uniform tone and writing style that communicates your brand’s
Best Practices Ungated, Grid, Thought Leadership
Checklist: What to Include in an Editorial Style Guide
Wondering what to include in your B2B marketing department’s editorial style guide? Use Tendo’s handy editorial style guide checklist to