Editorial Services for Elevated Results

Break through all the marketing noise. We’ll help you connect with customers using a simple recipe: creating content that is genuinely engaging and helpful.

Tell a Better Story Than Your Competitors

You recognize that content drives marketing results—but so do your competitors. To win, your B2B writing must simply be superior. More convincing and authentic. More valuable and delightful to read. Tendo’s writers and editors can give you that edge, like we’ve done with so many other world-class B2Bs. We love to communicate your solutions and share your thought leadership—with clarity, style, and journalistic excellence.

Audience-Focused Editorial Services FTW

We anchor our editorial approach in a deep understanding of your audience and goals. Whether we’re crafting brand journalism or sales enablement content, we’ll follow a proven approach:

Choose the content types

that best tell your stories. Blog post? Infographic? Interactive ebook? (Something new?)

Refine the editorial angle

or campaign theme, putting a fresh spin on the messages that matter to your audience.

Dive deep into research.

We’ll capture your experts’ problem-solving guidance and technical insights.

Create superlative content

that delivers genuine value and deepens engagement with your brand.

The Compelling Case for Content-as-a-Service

Scaling content is tough on your own. But you’re not alone! Tendo will become an extension of your team through our content-as-a-service (CaaS) offering. CaaS is a scalable approach to content creation that combines content planning with always-on editorial support. With CaaS, you’ll gain a partner that invests the time to understand your brand. When you need us, we’ll be ready to jump in and do what we do best.

Why Good-Enough Content Doesn’t Cut It

83%

83% of B2B marketers prioritize quality to differentiate their content from competitors.¹

55%

55% of B2B buyers rely more on content for research and decisions than they did a year ago.²

72%

72% of B2B buyers are more likely to engage with B2B writing that drills down into specific topic areas.³

Sources:
¹ Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends Report, 2023
² Demand Gen Report, 2022 Content Preferences Survey Report, 2022
³ Demand Gen Report, 2023 Content Preferences Survey Report, 2023