Choose the Right Platform with Clear Requirements
When selecting a new content management system (CMS) or other digital tool, let Tendo help you pinpoint platform requirements to drive a smooth, seamless process.
Ensure Your Digital Marketing Platform Meets Business Needs
Switching or upgrading your CMS, DAM, digital experience platform (DXP), or customer relationship management (CRM) platform can make or break your productivity and growth strategy. To ensure success, you have to consider your organization’s size, workflows, authoring and integration needs, content requirements, growth trajectory, technical capabilities, and more. Whether you’re just starting to evaluate platform vendors or already kicking off replatforming, Tendo can help you zero in on your platform requirements with an unbiased, strategy-first approach. That way, you can feel confident about meeting and exceeding your business goals.
Rely on the Replatforming Experts at Tendo
Tendo applies content operations and digital strategy expertise to help you define robust platform requirements. In our process, we’ll:
Conduct interviews and an audit
of the current ecosystem to understand pain points, goals, gaps, and needs for users and decision-makers.
Prioritize your platform needs
based on our interviews and audit, categorizing them into deal-breakers and nice-to-haves.
Develop simple workflows,
mapping out key tasks—such as content creation, reviews, approvals, and publishing—for platform users.
Finalize CMS, DAM, DXP, or CRM requirements
so you can evaluate vendors, identify implementation needs, and transition smoothly.
Overcome Platform Selection Challenges with Tendo
31%
Only 31% of B2B marketers feel they have the right content management technology.1
38%
Siloed systems, integrations, or fragmented data are a top challenge for 38% of organizations.2
71%
71% of organizations are evaluating or already replatforming their CMS or DXP.3
Sources:
1 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
2 & 3 CMS Wire, The State of Digital Customer Experience, 2024 Edition
Resources for Defining Tool or Website Platform Requirements
When it comes to your AI content strategy, are you missing out on ROI? It wouldn’t be the first time…
...
The lack of sales and marketing alignment has been a top pain point for B2B organizations for decades. But one…
...
Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,…
...
Most marketers agree that it’s getting more challenging to generate content that supports and enhances their business. In fact, 35%…
...
This post originally appeared on CMSWire by Lindy Roux, Tendo Communications Executive Vice President and Partner. Is your brand considering...
Case Study Spotlight
Digital Content Optimization for LPL Financial
Optimizing Member Acquisition for CCUA
Learn more about our satisfied customers: VIEW SUCCESS STORIES
A Platform Selection Approach That Helps You Scale
Selecting a platform involves a ton of variables. Tendo can partner with you to define key platform requirements, helping set you up for business success.