Karla is a passionate business leader and former media executive who believes that content and storytelling are the heartbeat of any successful web experience. As founder of Tendo, Karla has championed audience-first digital content marketing and thought-leadership programs—for clients including Apple, HP, and Cisco—before content marketing even had a name.

Karla guides Tendo through its ongoing evolution as a top agency that delivers B2B content experience services to global, world-class brands. One of her superpowers is recognizing and bringing together top talent. She takes pride in the dedication, creativity, and collective smarts of the Tendo team—whose work continues to build Tendo’s reputation for excellence in all things content strategy and marketing.

Outside work, this Kellogg MBA and entrepreneur is also a proud MSU Spartan, dog lover (particularly Portuguese water dogs), and a NCAA March Madness fanatic.

Fun facts:

• Media business geek
• Lover of architecture and design