Why Your B2B Website Underperforms on Revenue
Marketing executives agree on two things about B2B company websites: 1) A top website goal is to drive revenue and…
Personalization
Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out
Content Architecture: What It Is and Why It Matters
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields
Personalization
Serve up and scale personalized content experiences that deepen customer relationships and boost ROI.
User Experience Services
User Experience (UX) Services Put the user first, in every aspect of your digital strategy. We’ll help you design intuitive
A Taxonomy for Dynamic Content Personalization
Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions and increased loyalty.
Driving Ecolab’s Digital Sales Growth
Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.
Personalization
What Is Personalization? Personalization involves delivering targeted content to a person based on known attributes or context. Today’s consumers expect
Buyer Persona
What Is a Buyer Persona? A buyer persona (also known as a customer persona or customer profile) is a detailed representation of your target customer. It shines a light
Using Intent Data to Power Personalized Content
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized