Prioritize Your B2B Personalization Strategy
Harness User Data for Content Personalization That Connects
Facilitate Personalized Content for a Context-Rich UX
Identify business goals
Define user attributes
Support personalization attributes
we’ve identified by setting up taxonomy and tagging to organize content against them
Establish dynamic triggers,
Omnichannel Personalization Moves the Needle
76%
76% of consumers say personalization makes them more likely to purchase.
78%
78% of consumers are more likely to make repeat purchases from brands that personalize.
90%
90% of companies with personalized content experiences say that it significantly contributes to business profitability.
Sources:
1 & 2 McKinsey & Company, Next in Personalization 2021 Report
3 Econsultancy and Google, Marketing and Measurement Survey, 2017
Resources for Content Personalization
Ninety-seven percent of executives rank personalizing the customer experience as a high or medium priority (PwC & Adobe, 2024). Fewer…
...
Marketing executives agree on two things about B2B company websites: 1) A top website goal is to drive revenue and…
...
Have you ever rearranged the elements on a webpage for emphasis, designed a navigation menu, or separated content into fields…
...
Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized…
...Case Study Spotlight
A Taxonomy for Dynamic Content Personalization
Driving Ecolab’s Digital Sales Growth
