Driving Ecolab’s Digital Sales Growth
CHALLENGES
- Enhance distribution partner support
- Develop co-branded marketing sites
- Implement advanced sales tools
RESULTS
- Improved sales enablement for distribution partners
- Revamped co-branded product-based websites
- Enhanced digital strategy for increased sales
TENDO SERVICES PROVIDED
- Digital strategy development
- User experience and visual design
- Sitecore development
About Ecolab
Ecolab is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life.
Customers in more than 40 industries choose Ecolab’s comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use.
Ecolab
St. Paul, MN
Environmental Services
47,000 employees
The Challenge
Ecolab wanted to increase digital sales and strengthen critical relationships with its broadline food distributors—such as Sysco and US Foods—and their co-branded products.
To meet this challenge, Ecolab needed to strengthen the public face of the co-brands, and to give distributor sales teams better digital tools and resources.
The Solution
Tendo reimagined and rebuilt a set of six co-branded product-based sites, each with their own logged-in set of tools and resources.
We developed a detailed multi-year digital strategy plan for how to drive increased sales for Ecolab, and we relaunched six websites that pull data from multiple product catalogs; these sites integrated multiple SSO sources tied with a complex permissioning and personalization structure all implemented on the Sitecore.
The Results
The new sales tools leveraged sales and customer data to help the distributor sales rep better target and execute sales of the co-branded products. The new public-facing websites drove sales leads and customer inquiries as well.
These co-branded websites included the following:
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