Reinventing Cisco.com
An improved site experience leads to better business metrics for Cisco.
Case Study
Generating Leads for Blackboard with an Interactive Assessment
Tendo created a high-value assessment and ecosystem of content to help educate Blackboard’s audience and convert leads.
Evolving the Cisco Partner Program to Meet Customer Needs
Tendo helped simplify and elevate the program’s digital experience, enabling partners to keep pace with changing customer expectations.
Content Migration & Acquisition Support for Keysight Technologies
Tendo seamlessly integrated content from acquired companies to fit the Keysight Technologies story.
Scaling Content Creation for Cisco Partner Marketing
Tendo built an on-demand content engine for Cisco’s partner marketing team, helping realize a GTM strategy that repositioned the tech…
A Taxonomy for Dynamic Content Personalization
Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions and increased loyalty.
Advanced Content Audit, Scoring, and Gap Analysis at Crowe
Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key audiences.
Driving Ecolab’s Digital Sales Growth
Tendo reimagined and rebuilt a set of six co-branded product-based sites for Ecolab that helped sales reps leverage data and better execute sales.
Adobe Marketing Cloud Editorial Strategy
Tendo developed a strategic content marketing approach to help Adobe increase relevance, scale, and compete.
Digital Content Optimization for LPL Financial
Tendo optimized digital content for financial advisors by developing a taxonomy, information architecture, and content structure.