Content Migration & Acquisition Support for Keysight

Tendo seamlessly integrated content from acquired companies to fit the Keysight Technologies story.

CHALLENGES

Vastly different branding between Keysight and acquired companies
Lack of strategy for mapping and incorporating acquired content
Duplicate content across Keysight and acquired companies

RESULTS

Fully integrated webpages and assets from acquired companies
New page migration checklist for ongoing acquisition support
AEM author guide for long-term content management

TENDO SERVICES PROVIDED

Content audit and IA recommendations
Content migration and asset rebranding
AEM authoring and production

About Keysight

Keysight is a measurement equipment and software company that supports a range of industries, from finance and automotive to healthcare.

Its thousands of products and services include network taps, bypass switches, and wireless network emulators. By providing access to and insights about the latest technologies, Keysight helps customers accelerate innovation, while keeping the world connected and secure.

Keysight Technologies

Santa Rosa, CA

Electronics

15,000 employees

The Challenge

In recent years, Keysight has made several acquisitions.

Acquired companies include Ixia, Scalable Networks, Nordsys, Eggplant, and Cliosoft. Each newly acquired company comes with its own content, which has to be adapted to the Keysight story and website.

Complicating the process, Keysight and its acquisitions often have duplicate content and distinct branding. Keysight needed a partner to support integration efforts, meet tight timelines, and preserve the content’s value.

The Solution

Tendo serves as Keysight’s go-to integration partner for acquisitions.

We typically audit existing URLs and assets to determine which content to migrate. We then recommend a unified IA and map content to Adobe Experience Manager (AEM) templates. For new pages, we complete stakeholder intake, editorial QA, and content updates.

We also rebrand assets and migrate them to AEM, applying proper tags and metadata. At each stage, Tendo manages stakeholder review and tracks progress with dashboards.

The Results

324

Web pages migrated

Video and literature assets rebranded

649

Assets migrated to DAM

All pages and assets from acquired companies are fully integrated into AEM under unified branding, presenting each acquisition as a seamless part of Keysight.

As Keysight’s content management partner for five years, Tendo uses our expertise to create Keysight-specific editorial guidance. Our new page/content migration checklist and AEM author guide help simplify long-term management processes.