The challenge: HPE software service influencers needed to amplify their stature as credible thought leaders on social media.

The solution: Over a multi-year program, Tendo created content for HPE on LinkedIn and Twitter that:

• Built influence with partners, customers, media, and analysts
• Identified social media opportunities with original social content to post
• Used live event playbooks to leverage social connections from digital to real-world relationships
• Fostered a positive online reputation that potential customers associated with HPE