INBOUND 2023 Recap: 4 Takeaways for Content Marketers
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this…
The Tendo team attended HubSpot’s INBOUND 2023 in Boston and we’re still reeling from all the buzz generated from this…
What Is a Content Asset? A content asset is any piece of content—for example, a blog post, a white paper,
What Is Amplification? Amplification, often referred to as content amplification, is the use of various tactics to promote and amplify
What Is Repurposing? Repurposing means taking existing content and changing its format or audience. It’s a quick way to crank
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What a crazy year for social media. Who would have predicted that Elon Musk’s X would replace the iconic Twitter
Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what
Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out
Channel marketing is an essential B2B strategy. But it’s getting more competitive and harder to execute. In our 2022 survey
Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s