Eighty-seven percent of B2B marketers find producing engaging content to be a major challenge. With the amount of noise out there, it’s difficult to compete. Up to half of B2B content isn’t even used. But there are ways to create more effective content.
Great content affects your demand generation pipeline. When your content engages prospects and addresses their concerns, they’re more likely to convert to leads.
In this infographic find five specific ways you can create content that boosts your demand gen results.