The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the…
Content Marketing Services
Modernize Your Approach to Lead Generation Content
Lead generation content has always played a starring role in B2B marketing. Here’s the classic playbook: Offer a high-value e-book
Personas and Messaging to Drive Customer Acquisition for Rain Bird
Tendo helped Rain Bird generate significant revenue by laying the groundwork for highly targeted email campaigns and search-optimized content creation.
A Comprehensive Content Strategy for Infoblox
Tendo created a roadmap for Infoblox content strategy and messaging to drive focused content development based on personas, journey stages, and content channel.
Email Marketing
Stand Out with Brilliant Email Marketing Crowded inboxes make connecting with customers an uphill battle. Cut through the noise with
Creating Omnichannel Journeys: A Crawl, Walk, Run Approach
At Tendo’s B2B clients, the content strategy and digital experience leaders all get it: Our customers expect omnichannel experiences…
Generating Leads for Blackboard with an Interactive Assessment
Tendo created a high-value assessment and ecosystem of content to help educate Blackboard’s audience and convert leads.
HPE Business Insights Content
Tendo helped HPE build a multichannel thought leadership program that achieved 280k global opt-in registrations and 140k monthly engagements.
Blackboard Event Registration Campaign
Tendo developed multichannel campaign assets to drive record registrations for Blackboard’s Edtech conference.
Demand Generation Campaigns
Build Better Demand Generation Campaigns Demand gen succeeds or fails on the strength of your content. We’ll help you develop