3 Reasons B2Bs Should Jump on the Influencer Marketing Bandwagon
So far, B2C brands have been the primary adopters of influencer marketing. A recent survey conducted by Linqia found that…
Content Marketing Services
5 Qualities Every B2B Influencer Must Have
The business world has bought into the effectiveness of influencer marketing. A survey conducted by Linqua found that in 2016, 86%
How to Develop Your Own Online Influencers
You have thought leadership inherent in your organization. It’s locked in the heads of your colleagues who possess the knowledge
Grid
Why Content Will Make or Break Your ABM Strategy
Account-based marketing (ABM) is resurging. SiriusDecisions reported that 92% of marketers believe that ABM is extremely important. While adoption is
Grid
Does Your Content Leave a Lasting Impression?
Due to years of irrational content exuberance, the supply of content has surpassed customers’ demand. Yet according to the Content Marketing Institute’s 2015 annual survey, marketers’ biggest challenge is producing engaging content. So while the deluge of substandard content has undeniably surpassed customers’ demand, the supply of quality content has a way to go.
3 Steps to Maximizing Your Demand Gen Budget
Demand generation marketers are heavily investing in content creation. It’s a trend that doesn’t show signs of slowing as these same