Top B2B Brands and Compelling Content. A Recipe for Results.

Case Studies

LPL

Digital Content Optimization

We developed a taxonomy, information architecture, and content structure that enabled LPL Financial to build a hub for its content so it could be easily found, managed, and repurposed across channels and audiences.

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Salesforce

A Taxonomy for Dynamic Content Personalization

We optimized Salesforce’s taxonomy and tagging strategy to enable a more dynamic, targeted, and personalized user experience on salesforce.com

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Cisco

Reinventing Cisco.com

We created a framework for Cisco to drive revenue by getting cisco.com visitors quickly to relevant, high-quality, actionable information

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CA Technologies

CA Technologies Website Optimization

We developed a strategy, documented a blueprint, and launched a pilot that enhances the user-experience and drives lead generation.

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Sodexo

Thought Leadership Content for Higher Education

We helped Sodexo position itself as a global thought leader on higher education and campus life

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Cisco

Cisco Partner Site Migration

We developed a future-facing web experience for partners on cisco.com so Cisco can market to partners like it markets to customers

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Adobe

Marketing Cloud Content Marketing Strategy

We developed a content marketing strategy for Adobe’s Marketing Cloud that integrates business trends and industry expertise

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Blackboard

Bb Professional Education Demand Campaign

We created a high-value assessment and ecosystem of content to help educate an audience and convert leads for Blackboard

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VMware

Website Content Development

We helped VMware update and articulate its most relevant message, to its most important audience, on its most critical digital channel

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