Top B2B brands and compelling content. A recipe for results.

Case Studies

Salesforce

A taxonomy for dynamic content personalization

We optimized Salesforce’s taxonomy and tagging strategy to enable a more dynamic, targeted, and personalized user experience on salesforce.com

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Cisco

Reinventing Cisco.com

We created a framework for Cisco to drive revenue by getting cisco.com visitors quickly to relevant, high-quality, actionable information

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CA Technologies

CA Technologies website optimization

We developed a strategy, documented a blueprint, and launched a pilot that enhances the user-experience and drives lead generation.

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Sodexo

Thought leadership content for higher education

We helped Sodexo position itself as a global thought leader on higher education and campus life

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Cisco

Cisco partner site migration

We developed a future-facing web experience for partners on cisco.com so Cisco can market to partners like it markets to customers

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Centrify

Always-on demand generation architecture

We developed a demand architecture for Centrify that included personas, themes, topics, and nurture workflows, enabling an always-on nurture demand engine.

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Adobe

Marketing Cloud content marketing strategy

We developed a content marketing strategy for Adobe’s Marketing Cloud that integrates business trends and industry expertise

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Blackboard

Bb Professional Education demand campaign

We created a high-value assessment and ecosystem of content to help educate an audience and convert leads for Blackboard

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VMware

Website content development

We helped VMware update and articulate its most relevant message, to its most important audience, on its most critical digital channel

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