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Case Studies

Blackboard

Bb Store launch video series

We captured Blackboard’s leadership and vision in a series of three videos for the launch of a game-changing platform

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Cisco

Cisco CDN strategy, messaging, and user paths

Using audience research, we helped Cisco clarify its messaging and user paths for a critical partner website

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Hewlett Packard Enterprise

HPE Discover social media strategy and support

We increased reach, engagement, and activity with a strategic approach to social media event marketing for HPE

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HP Inc.

HP PPS printer playbook and video

With unique insights on printer security, we created a campaign-winning interactive assessment and promotional video to generate leads for HP Inc.

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Adobe

Marketing Cloud content marketing strategy

We developed a content marketing strategy for Adobe’s Marketing Cloud that integrates business trends and industry expertise

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Blackboard

Bb Professional Education demand campaign

We created a high-value assessment and ecosystem of content to help educate an audience and convert leads for Blackboard

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VMware

Website content development

We helped VMware update and articulate its most relevant message, to its most important audience, on its most critical digital channel

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Hewlett Packard Enterprise

HPE Business Insights

We developed a comprehensive thought leadership program that demonstrates HPE’s vision, expertise, and value

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Plantronics

Website content assessment and development

We worked with Plantronics, from strategy to creation, to support engaging, journey-based content experiences for its new website

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Client Snapshots

Content development

VMware – vCloudAir Mobile Experience

VMware makes vCloudAir interactive, educational, and fun

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Social support

Marshall Strategy – Social Support

Marshall Strategy takes content social to win friends and influence business results

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Social influence

HPE – Influencer Support

HPE Software Services spreads its social wings, and soars to "new biz" heights

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Demand generation

HPE – Helion Videos

HPE Helion video series gets deep, and casts a wide net for leads

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Thought leadership

HPE – Enterprise 20/20

HPE envisions the magnificent future of the enterprise, beautifully

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Demand generation

HDS – Demand Generation Assets

HDS mixes content and matches audience needs to drive leads

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Content strategy

Fiserv – Website Content Strategy

Fiserv brings it all together and speaks as "one"

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Content strategy

Citrix – Web Content Audit

Citrix makes content consistent as it implements the best in best practices

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