B2B Content Strategy and
Marketing Glossary
Welcome to our new B2B Content Strategy and Marketing Glossary designed for content marketers and content strategists. We will be adding new terms frequently, so check back often.
- a
- Amplification
- b
- Brand Voice
- Buyer Persona
- c
- Call to Action (CTA)
- Card Sorting
- Competitive Review
- Content Asset
- Content Audit
- Content Brief
- Content Calendar
- Content Distribution
- Content Experience
- Content Gap Analysis
- Content Governance
- Content Marketing
- Content Marketing Framework
- Content Migration
- Content Model
- Content Operations Framework
- Content Strategy
- d
- Duplicate Content
- e
- Editorial Plan
- Editorial Style Guide
- i
- Information Architecture
- j
- Journey Map
- m
- Microcopy
- o
- Original Content
- p
- Personalization
- r
- Repurposing
- s
- Structured Content
- t
- Task Flow
- Taxonomy
- Thought Leadership Content
- u
- UX Writing
