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B2B Content Strategy and
Marketing Glossary

Welcome to our B2B Content Strategy and Marketing Glossary designed for content marketers and content strategists. We add new terms frequently, so check back often.
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  • a

  • Amplification
  • b

  • Brand Voice
  • Buyer Persona
  • c

  • Call to Action (CTA)
  • Card Sorting
  • Competitive Review
  • Content Asset
  • Content Audit
  • Content Brief
  • Content Calendar
  • Content Distribution
  • Content Experience
  • Content Gap Analysis
  • Content Governance
  • Content Marketing
  • Content Marketing Framework
  • Content Migration
  • Content Model
  • Content Operations Framework
  • Content Strategy
  • d

  • Duplicate Content
  • e

  • Editorial Plan
  • Editorial Style Guide
  • Evergreen Content
  • i

  • Information Architecture
  • j

  • Journey Map
  • m

  • Microcopy
  • o

  • Original Content
  • p

  • Personalization
  • r

  • Repurposing
  • s

  • Structured Content
  • t

  • Task Flow
  • Taxonomy
  • Thought Leadership Content
  • u

  • UX Writing
  • z

  • Zero-Party Data
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San Francisco, CA 94105

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Briefly Noted

It's not too late to start 2023 with some killer content! Here are 8 tips from content experts in the latest episode of the B2B Content Experience podcast. https://t.co/JIAmjGBVtY #content #marketing #tips

- February 4, 2023

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  • Services
    • Content Strategy & Experience
    • Content Marketing
  • Work
  • Blog
  • Resources
    • Content Best Practices
    • Content Glossary
  • Company
  • Careers
  • Contact
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