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A content model is a visual representation of the way that content should be structured on a webpage. It is a planning tool used at the outset of a project to guide the wireframing, design, and content creation on a page.
Combined with the Information Architecture, the right Content Model or Content Architecture helps to make content more findable, accessible and usable within a site and on each different page template.
A content model can:
Content models can take many forms, depending on your project and goal. At Tendo, we offer different versions, depending on the client and the project. Below is an example of a mid-fidelity content model, which offers some idea of what a finished layout might look like but doesn’t dictate design. A high-fidelity content model might resemble a wireframe, while the most basic content models simply list the hierarchy of content elements on a page.
Content models help B2B companies create consistent, easy-to-navigate webpages that address the needs and tasks of visitors, who may be researching your product or service or evaluating a purchase decision. Giving considered thought to the information on a page and how it helps users accomplish their tasks can lead to a better customer experience and in turn, increased sales. If users are confused by a page or don’t get the information they need at their stage of the customer journey, it can result in frustration, a lost sale, and eroded trust in the brand.
Faced with longer decision-making processes and a wealth of information to convey (including features, integration, regulatory information, and complex pricing), B2B marketers can’t afford to jump into content creation without a plan. Creating a content model ensures that the most important content is provided up front and that your content follows a natural narrative arc.
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