An editorial style guide, also referred to as a writing style guide or content style guide, documents important rules and guiding principles to ensure that a company’s communications are consistent, on-brand, and grammatically correct. A style guide is an essential reference tool that addresses content creation across all mediums and channels, from websites and videos to mobile apps and print collateral. It enables all content creators (marketing team members, partner agencies, and contractors, etc.) to get on the same page by having a common resource for answering any editorial question that may arise.
The sections of an editorial style guide can vary greatly, depending on the needs of an organization. But style guides for B2B companies typically include:
An editorial style guide complements a visual style guide, which establishes a brand’s rules and guidelines for designers, including color palettes, typefaces, logos, icons, images, and document templates used in branded materials. Often, an editorial guide and a visual style guide are both included as sections of a comprehensive brand style guide.« Back to Glossary Index