B2B Marketing in 2024: Trends, Wins, and Lessons
This year brought rapid change and creative breakthroughs in B2B marketing. Discover what fueled big wins and how to prepare for a new era driven by AI, data, and creativity.
Content Strategy Leader
Building Trust with Content: A Priority for B2B Marketers
When a customer trusts your company, they have confidence in your solution and in the relationship itself. Trust is always
Content Analytics: 7 Need-to-Know Metrics
Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary
7 Steps to Successful Stakeholder Collaboration
Many of our best modern innovations are the result of stakeholder collaboration (for example, ChatGPT and generative AI in general).
The New 40/40/20 Rule of Marketing for the Digital Age
David Ogilvy, founder of Ogilvy Mather and referred by many as the “father of advertising,” once said, “I expect the
Challenge-Solution Landing Page – Content Governance
The Challenge: Your Content Processes Are Disorganized. Teams Work in Silos. The Solution: Develop a content governance framework that defines
Challenge-Solution Landing Page – Content Personalization
The Challenge: You Need to Deliver Personalized Customer Experiences at Scale The Solution: Start with strategy, not technology. Map out
Challenge-Solution Landing Page – Content Creation
The Challenge: You Need to Scale Content Creation but Your Team Lacks Bandwidth The Solution: Do you need extra hands
How to Get Subject Matter Experts Involved in Your Content Strategy
You can’t create great B2B content in a vacuum. You often need the help and insights of subject matter experts
How to Create Content Faster without Losing Your Mind
At critical points in the year, B2B marketing teams push hard on content creation. To support major campaigns or upcoming