Content gap analysis icon.

Optimize CX with a Content Gap Analysis

Find out if your marketing lacks must-have information for key audiences or journey stages. Get customized recommendations to address those content gaps.

Find & Fill Key Content Gaps

Targeted, connected content experiences drive business growth. But too often there’s missing or ineffective content in the user journey that impedes engagement and conversion. Use a content gap analysis to expose areas of improvement and inform a strategic, audience-focused plan for content development and management.
Content gap analysis illustration with a bulls eye on a specific stage of a buyer journey.

Streamline Content Creation & Optimization with Tendo

As part of a rigorous content audit, Tendo’s content gap analysis will:

Assess your current situation.

to determine your audience needs and  purchase journeys.

Identify content gaps

by mapping your existing content against user needs and journey stages, and providing a heat map of missing content.

Provide custom recommendations

to address content gaps, optimize existing content, and create better content experiences.

Addressing Content Gaps Solves Top Marketing Challenges & Boosts ROI

#1

The number one challenge marketers face with content marketing is “finding ideas for new content.1

57%

57% of marketers cite creating the right content for their audience as a challenge.2

37%

Only 37.7% of marketing leaders say vendor content is relevant to them in various stages of the decision-making process.3

Sources:
1 HubSpot, The State of Marketing, 2024
2 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
3 PathFactory & Heinz Marketing, Inside the Head of a Marketing Leader: The Buyer’s Journey, 2020

Resources for Content Gap Analysis

Case Study Spotlight

Meet User Needs with a Content Gap Analysis

Let us help you achieve your content marketing goals with content gap analysis, strategy, and management.