B2B influencer marketing icon.

Attract & Engage with B2B Influencer Marketing

Elevate your B2B brand’s visibility by partnering with industry influencers and developing your own thought leaders. Reach new audiences and own the conversation.
LET'S CONNECT

Use B2B Influencer Marketing to Expand Your Reach

Struggling to reach your target audience? In a saturated market, your brand needs to stand out as a trusted authority. Tendo’s influencer marketing services help you reach B2B buyers, who respond best to thought leadership from their peers. We create engaging content strategies that get your influencers’ ideas noticed. Build a wider following, showcase your unique value, and enrich your brand message with Tendo.
B2B influencer marketing illustration displaying thought leader in a sphere of influencer at center.

Amplify Your B2B Influencer Marketing

Tendo can help you create a goal-driven B2B influencer marketing strategy:

Identify and recruit

the right influencer partners and key in-house thought leaders.

Interview thought leaders

and conduct research to understand and convey their unique voices and perspectives.

Train and support

influencers with posting plans, schedules, hands-on coaching, and content ghost written in their voice.

Track progress

and measure the success of your influencer marketing campaigns to gain insights and optimize opportunities.

The Power of B2B Influencer Marketing Done Right

75%

More than 75% of decision-makers and C-suite executives say thought leadership has made them newly consider a product or service.1

73%

Most business decision-makers trust thought leadership content more than marketing materials.2 

14X

Executives report the potential for 14 times ROI for thought leadership that connects.3 

Sources:
1 & 2 Edelman and LinkedIn, 2024 B2B Thought Leadership Impact Report
3 The Harris Poll, Earning ROI Through Thought Leadership

Resources for Better B2B Influencer Marketing

essential guide to B2b marketing
E-book, Report

Essential Guide to B2B Influencer Marketing

Increasingly, B2B marketers are turning to influencer programs to establish thought leadership and drive credibility with key audiences. But what…

...
Podcast

Creating Engaging Experiences Through Online Communities | Episode 4 | The B2B Content Experience Podcast

In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and…

...
Network of customers connected in a web.
Blog Post

3 Ways to Provide a Great Content Experience in an Online Community

Are you overlooking the potential of customer communities? Whether you are hosting a branded customer community or engaging with your…

...
An arrow going upward, pointing to a spark.
Blog Post

8 Recommendations for Better Content in 2023

A new year is around the corner. Are you ready to take your B2B content to the next level? The…

...
Group of people talking and collaborating on work.
Blog Post

Humanizing B2B Content, in Little and Big Ways

Since forever, sales pros have understood the power of personal connection. Listening to people. Sharing stories. Building rapport and authentic…

...
People working together to bring puzzle pieces up steps.
Blog Post

The Power of Purpose in B2B Content

Gordon Gekko, of Wall Street infamy, most certainly does not approve. But the rest of us can celebrate a heartening...

Case Study Spotlight

Turning Thought Leaders into Influencers for HPE Services

Turning Thought Leaders into Influencers for HPE Services

Tendo built HPE Services’ influencer marketing, helping change perceptions about its evolving capabilities by unlocking...
HPE Influencer Content and Support

HPE Influencer Content and Support

Tendo boosted HPE influencers’ online status and credibility, leading to a 50 percent increase in...

Learn more about our satisfied customers: VIEW SUCCESS STORIES

Empower Thought Leaders to Elevate Your Message

Want to boost your brand authority? Get in touch to learn more about how Tendo’s B2B influencer marketing services can help.
Let’s Start Today
SIGN UP FOR OUR NEWSLETTER
Linkedin X-twitter Facebook-f Instagram
inquiries@tendocom.com
OUR SERVICES
WORK

RESOURCES

COMPANY
© 2024 Tendo Communications, Inc. All Rights Reserved