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Cruise Ahead with a Content Strategy Roadmap

The path to killer content experiences can sometimes seem unclear. We’ll help you navigate the course, mapping out every step to your content goals.

Crystallize Your Content Strategy

The content strategy landscape is wide open with possibilities. Should you expand demand gen campaigns or scale personalization? Fill existing content gaps or launch a new thought leadership program? Tendo brings clarity to decision-making and execution. We’ll create a bespoke content strategy roadmap that tells your team exactly what needs to happen—from editorial planning to technology requirements—to reach your goals or expand your capabilities.

Tendo: Your Content Strategy Sherpa

Tendo’s content roadmap process emphasizes flexibility and collaboration. We’ll work with you to:

Assess your current situation.

We’ll conduct a content maturity assessment or a content scorecard to reveal strengths, weakness, and content gaps.

Define your goals and strategies.

We’ll help you crystalize your marketing and business goals and the content strategies needed to reach them.

Map the journey, step by step.

We’ll craft a time-bound plan that shows you how to prioritize initiatives based on level of effort, impact, and staffing resources.

Why Content Strategy Always Comes First

64%

64% of the most successful B2B marketers have a documented content strategy.¹

65%

65% of B2B marketing leaders rank “creative strategy and execution” as the most important skill to succeed.²

61%

61% of B2B marketers say they’re not using technology effectively due to poor strategy.³

Sources:
1 & 3 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends Report, 2023
2 LinkedIn, The B2B Marketing Benchmark, 2023