Your Content Migration, Fully Managed
Moving your entire content ecosystem from one platform to another is a massive undertaking. Rely on Tendo’s proven approach and capable execution.
Maximize the ROI of Your Content Migration
A typical lift-and-shift content migration is like emptying one junk drawer into another. That’s not what we do. Our strategic, editorially forward approach helps you achieve much more than you expected—and avoid costly delays. A well-executed CMS migration, for example, can uncover issues like an outdated IA. It’s a chance to weed out content bloat, update page templates, and refine your users’ content experience.
Tendo’s Strategy-Led Approach to Migrations
Whether your content migration is due to an acquisition or replatforming, lean on Tendo to:
Catalog all content,
including tags, metadata, personas, journey stages, and performance metrics.
Rationalize pages and assets,
deciding what to keep, revise, and archive, based on a quantitative and qualitative audit.
Map content to the new platform,
down to the components to optimize migration scripts and manual efforts.
Migrate content iteratively
to ensure a smooth, SEO-focused deployment.
Migration Headaches We’ll Help You Avoid
58%
Content migrations are the biggest content management challenge for 58% of enterprises.1
42%
42% of marketers don’t have the right technology to manage content across the organization.2
4.2
The average—and avoidable—delay on a content migration project is 4.2 months.3
Sources:
1 Forrester Research, Global Enterprise Content Management and Archiving Online Survey, 2014
2 Content Marketing Institute, 2019 Content Management and Strategy Survey, 2019
3 Forrester Research, study commissioned on behalf of Monetate, May 2012
B2B Content Migration Resources
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Content Migration & Acquisition Support for Keysight Technologies
Tendo seamlessly integrated content from acquired companies to fit the Keysight Technologies story.
Let’s Talk Migration & Acquisition Strategy
Need support migrating content to a new CMS, DXP, or DAM? Get in touch to learn more about Tendo’s content migration and acquisition support services.