Assess & Evolve Your Organization's Content Maturity
Future-proof your content strategy by pinpointing gaps and growing pains. We’ll assess your content maturity to build a content roadmap that addresses them.
Diagnose Your Content Maturity & Unlock Growth
When it comes to content, how in sync are your teams? Do you have systems, architecture, and processes in place to ensure connected omnichannel content experiences? Creating content that drives results requires a robust content organization, fine-tuned to deliver it. Tendo’s comprehensive content maturity assessment pinpoints your strengths, weaknesses, and opportunities. We delve deep into your content strategy, design, operations, and measurement practices to understand how mature they are.
Drive Content Effectiveness with a Content Maturity Assessment
Understand where you excel today and where you have room to grow. Tendo can help you:
Assess your content organization's maturity
in five key areas: content strategy and planning, content creation, content architecture, content operations, and content optimization.
Identify bottlenecks
to help refine processes and workflows, and drive more efficient and consistent best practices.
Make a content plan
Why Evolving Your Content Maturity Matters
54%
54% of B2B content marketers say creating content consistently is a key challenge.1
41%
41% of B2B marketers say workflow issues serve as hurdles to content creation.2
48%
When it comes to scaling content production, 48% of B2B marketers say they don’t do enough content repurposing.3
Source:
1 – 3 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
Resources on Content Maturity
Integrated content planning poses a challenge for even the healthiest B2B marketing organizations. Content powers marketing success. That’s why demand…
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A new year is around the corner. Are you ready to take your B2B content to the next level? The…
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At critical points in the year, B2B marketing teams push hard to create more content. To support major campaigns or…
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At the start of every new year or new quarter, goal setting can get complicated for content marketers. B2B content…
...Case Study Spotlight
Evolving the Cisco Partner Program to Meet Customer Needs
Advanced Content Audit, Scoring, and Gap Analysis at Crowe
Adobe Marketing Cloud Editorial Strategy
UX Content Strategy for Autodesk Education
Let’s Unlock Your Content's Full Potential
Our content maturity assessment is the first step towards a winning content strategy. Let’s work together to elevate your content and make a plan for the future.