Power Your Growth with Structured Content
Get more out of your content and scale for the future. We’ll help you transform your experiences for greater reach and impact across channels.
Activate More Dynamic Content Experiences
Structured content is essential to a successful digital strategy, one that supports AI and search while achieving scale, efficiency, and one-to-one personalization. It empowers you to create once and publish everywhere, delivering more with fewer resources. Our approach to structuring content helps you reach your audiences in the right place and time. And it works with any headless, hybrid, or traditional content management system (CMS) or digital experience platform (DXP), whether you’re launching new experiences, redesigning your website, or migrating to a new platform.
Turn Content into Structured Data with Tendo
Whatever your structured content needs, work with Tendo to:
Identify and map task flows
to help understand and break down the specific information that’s needed to support these tasks across every channel for each content type.
Craft content object models
for each content type to define individual components, elements, attributes, and relationships for efficient content management and reuse.
Design for consistency and scale,
developing schema markups, and adding metadata and tags to allow for clear organization and findability across multiple channels.
Establish content governance
to support CMS or DXP content authoring that’s streamlined, high-quality, and consistent.
Why Structured Content Matters
1.5X
Rakuten users spend 1.5x more time on pages with structured data vs. on non-structured data pages.1
25%
Personalization drives a revenue lift of up to 25% for digitally native companies.2
40%
31%
31% of organizations’ top challenge with implementing AI is a limited availability of quality, structured data.4
Sources:
1 Google Search Documentation, Introduction to Structured Data Markup in Google Search
2 McKinsey & Company, Next in Personalization 2021 Report
3 Schemaapp.com, Schema Markup SEO in 2023: What to Expect
4 Gabe Knuth, Enterprise Strategy Group, “The Essential Role of Data and Data Quality in IT-Related AI Model Training,” February 2024
Structured Content Resources
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Intent data gives B2B marketers a powerful way to stay customer-obsessed. While the topic is not exactly new, Forrester reenergized…
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B2B buyers tend to go through three distinct phases before deciding to purchase or repurchase a product or service. If…
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Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s…
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Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and…
...Case Study Spotlight
CA Technologies Website Optimization
Centrify Demand Generation Architecture
Citrix Website Strategy: From Product-led to Persona-led
Creating a User-Centric Website for CA Technologies
Create Rich, Relevant Customer Experiences
Learn how Tendo can help you deploy structured content for easy reuse, supporting dynamic, personalized omnichannel experiences.