A Measurement Framework to Prove Success
Struggling to prove that your marketing efforts are paying off? Tendo’s content measurement framework aligns your goals and data so you can establish and manage key KPIs.
Measure What Matters to Your Business
Your company might have access to a ton of marketing data. But without a clear content measurement framework in place, tracking progress toward business objectives can prove challenging. Tendo can help you align on KPIs, analyze all available data, and create a plan for ongoing measurement and optimization tailored to your unique needs. Our content measurement framework sets you up for success by providing the context you need to understand how metrics ladder up to your high-level goals.
Get a Customized Measurement Framework
Whether you’re working with an existing measurement framework or you’re starting from scratch, count on Tendo to help you:
Align on key business goals
across multiple teams to understand what you need to monitor and measure.
Collect and examine available data,
pinpoint data gaps, and ensure reports are clear and accurate.
Define performance metrics
so you have a baseline for tracking the success of your marketing efforts.
Optimize the measurement framework,
walking through what to measure and when as well as how to use it to support your goals.
Why You Need a Content Measurement Framework
70%
70% of B2B marketers struggle to identify KPIs and set organizational goals.1
77%
77% of B2B marketers struggle to tie performance data back to goals.2
61%
61% of top B2B marketers attribute success to effective content measurement.3
Sources:
1–3 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024
Content Measurement Framework Resources
If you’ve been keeping an eye on the world of web analytics, the buzz surrounding Google Analytics 4 (GA4) is…
...Are you ready to take your B2B content to the next level? In this episode of The B2B Content Experience,…
...B2B marketers are now tracking more metrics than they did in the past, and they’re also prioritizing different KPIs in…
...Welcome to the world of content analytics. It’s kind of the Wild West out here, with vast unexplored territory, scary…
...This post originally appeared on the Content Marketing Institute website with the title, How to Score Your Content Assets for…
...Case Study Spotlight
Irrigation Association Strategy and Measurement Plan
Irrigation Association Strategy and Measurement Plan
The challenge: The Irrigation Association needed to update and optimize its digital marketing presence to better serve its members and represent their interests.
The solution: Tendo helped the Irrigation Association achieve these goals by developing the following deliverables:
- Goal alignment and prioritization
- Strategic digital marketing plan
- Measurement plan
- Benchmark report
- Measurement dashboard
Defining Digital Content Strategy at Salesforce
Defining Digital Content Strategy at Salesforce
The challenge: Salesforce needed to codify the role of content strategy across the organization, particularly as it related to digital experience.
The solution: Tendo worked with a broad team of content professionals at Salesforce to develop these resources, including:
- A comparative maturity study
- Content goals and KPIs to measure content strategy success
- How content strategy fits within the digital organization
- What an ideal operational framework for content strategy looks like
- How to manage content governance and maintenance
Make the Most of Your Marketing Investments
Lean on Tendo to craft a measurement framework that aligns your content strategy with business goals to achieve marketing success.