User-Focused Content Experience Reviews
Optimize Your Page-Level Content Experience
Review & Refine Your Content Experience
Stay focused on your users
Perform a high-level analysis
Conduct an in-the-weeds review
Apply results-driven recommendations
Why Great Content Experiences Matter
84%
84% of B2B buyers say that relevant, quality content has a significant impact on their purchase decision.1
83%
83% of B2B marketers differentiate themselves from competitors with better quality content.2
55%
55% of B2Bs say their top challenge is attracting quality leads with their content.3
Sources:
1 Demand Gen Report, 2022 Buyer Behavior Survey, 2022
2 Content Marketing Institute, B2B Content Marketing Benchmarks, Budgets, and Trends, 2023
3 Semrush, State of Content Marketing 2023 Global Report, 2023
Resources for Better Content Experiences
Raise your hand if you’ve read a sentence like this before: Digital transformation is now a critical imperative and those…
...As a B2B content strategist, you know that persona development is a critical first step to develop relevant content that…
...Our digital-first world requires a new approach to content. You cannot win with siloed content assets or short-term campaigns. It’s…
...Quick question: Can you name a B2B company that generates consistently great professional content? One that nails it again and…
...In this episode, special guest Scott K. Wilder, VP of Customer, Partner, and Community Engagement at Base—a customer marketing and…
...