Content Taxonomy & Tagging
Content Taxonomy for Digital Experiences
Unlock the Power of a Content Taxonomy
Research user needs,
Standardize a universal taxonomy
Make a plan
Tag content
Why a Content Taxonomy Matters
24%
Only 24% of B2B marketing organizations have a universal taxonomy.1
47%
47% of users prefer to filter by product details on a product page.2
49%
49% of B2B marketing decision makers say personalization is their #1 focus.3
Sources:
1 & 3 Forrester 2022 Global Marketing Survey
2 Sherice Jacob, search behavior survey of 100 users, referenced on Neilpatel.com
Content Taxonomy & Tagging Resources
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...Case Study Spotlight
A Taxonomy for Dynamic Content Personalization
Driving Ecolab’s Digital Sales Growth
Digital Content Optimization for LPL Financial
ServiceNow Product Documentation Restructure
ServiceNow Product Documentation Restructure
The challenge: The cloud-based solutions provider asked Tendo to help identify opportunities to improve the user experience and findability of key information, extend and update the docs.servicenow.com content structure, and integrate product content to drive a more comprehensive content experience.
The solution: Tendo’s process included the following tasks:
- Research deep-dive (personas, user research, onsite search logs, customer service call data, analytics, etc.)
- Current state analysis of front-end and back-end (SEO, UX, IA, navigation, metadata, taxonomy, etc.)
- Competitive/comparative review
- Stakeholder survey, interviews, and workshops
- Card sort exercise to inform IA and foundational taxonomy
- Identification of top tasks, or jobs to be done (JTBD), plus key content integration points and gaps
- Task flow mapping based on top JTBD