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How We Work: Tendo’s Proven Approach

Content is all we do. But let’s talk about how we do it: with a flexible, audience-centric process, perfected after 24 years of solving challenges and delivering results.

The Tendo Way: Audience & Goals, Always

We call our fundamental approach to content experience the Tendo Way, which boils down to a simple mantra: Never lose sight of audience and goals. That means we stay focused on your audience’s journey, your marketing goals, and how content works in support of both. We apply the Tendo Way to every type of client engagement, from writing ebooks to developing personalization frameworks.

Guiding Principles for Client Partnerships

Collaboration

We emphasize close collaboration with your core team. We’re expert listeners, absorbing your feedback, sharing recommendations, and staying aligned.

Agility

Best-laid plans often go awry. That’s why our content agency remains nimble and flexible, adjusting our approach and engagement style based on your needs.

Audience Focus

Let’s walk a mile in your customer’s shoes. We pride ourselves on an audience-first approach—we dive deep to understand their needs so we can develop content that resonates.

Omnichannel

To deliver an integrated content experience, we work across multiple channels and content types to reach your audience where they are.

A Partner Who Helps You Evolve

Building your content capabilities takes time. We meet you where you are and help you evolve through key stages of content maturity.

Foundation

We build frameworks for digital-first, audience-centric experiences, and lay down foundational processes for future success.

Implementation

We put in place structures for efficient, engaging, and consistent digital experiences, while bringing existing content closer to your long-term vision.

Ongoing Optimization

Time to rev your content engine. We help you scale content creation and operations, then develop processes for ongoing content support and optimization.

Flexible Engagements for Every Client Need

We offer engagement models that fit your business goals, projects, and budget. What’s best for you?

Project – Fixed Fee

Individual projects are completed on time and within budget with our fixed-fee model. Fees are based on project type, duration, and experience of team required. No worries about monthly billings or staff retention.

Project – Time & Materials

Have an ongoing project? Dedicated Tendo staff will become an extension of your business and provide consistent deliverables ranging from strategy to editorial work. Fees billed monthly or quarterly.

Content-as-a-Service

Access Tendo’s scalable approach that combines content planning with always-on editorial support. This model is based on a guaranteed amount of work, with negotiated rates billed monthly or quarterly.

Case Studies Galore: See Our Content Experiences in Action

A Taxonomy for Dynamic Content Personalization

Tendo helped Salesforce optimize taxonomy and tagging strategy to enable personalized content for more conversions…

Reinventing Cisco.com

An improved site experience leads to better business metrics for Cisco.

Advanced Content Audit, Scoring, and Gap Analysis at Crowe

Tendo assessed Crowe’s thought leadership content to reveal strengths and new opportunities to engage key…

UX Content Strategy for Autodesk Education

Tendo refined a complex sign-up process to maintain a positive and purposeful content experience for…

Learn more about our satisfied customers: VIEW SUCCESS STORIES

Reviews that Make Us Blush

“Tendo Communications just ‘gets’ our business and always provides creative ideas that align to best practices so we can advance our marketing goals. Always a pleasure to partner with, too!”

Suyanne McCormac

Senior Director

“Tendo Communications is definitely a top-tier provider. We had a high-performance expectation, and we got a high-performance result. We are very happy about that.”

Joel Conover